Associate Director, Marketing PNH

Position Summary:

Apellis is seeking a passionate and talented marketer for the role of Associate Director, US EMPAVELI PNH Marketing. It is an outstanding opportunity to make a significant impact for patients, HCPs and the company, leading the strategy and executing on the US marketing plan for PNH.

The US Associate Director will be responsible for establishing brand strategy and executing key marketing initiatives aligned to the brand strategy. This role requires cross functional leadership across multiple internal functional areas to develop and execute the operational plan and tactics.

Key Responsibilities Include:

• Lead cross-functional US Brand Planning for PNH – inclusive of defining stakeholder strategies - and budget development
• Help define and execute the vision and plan for US PNH marketing. Manage agencies in the execution of that plan
• Lead the development of personal and non-personal tactics, including but not limited to sales force resources, HCP congress activities, patient digital resources (e.g. websites, email campaigns), and media execution
• Developing field execution strategy for HCP and patient-facing initiatives in partnership with training and sales leadership and patient services leadership
• Developing a multi-channel/digital strategy and measurement plan
• Develop the overall tactical measurement plan and develop courses of action based on these metrics
• Supporting POA strategy and execution
• Efficiently and thoughtfully administering the US PNH marketing budget
• Working closely with regulatory, legal, and compliance to build policies and procedures related to marketing, including speaker bureaus and advisory boards
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of the PNH performance over the long-term in a evolving competitive market
• Identify opportunities for portfolio execution across indications to optimize budget and content

Education, Registration & Certification:

• Bachelor's degree required
• MBA or other advanced degree is a plus
  

Experience:

• 6+ years of biotech/pharma marketing experience
• Experience in US launches and rare diseases is preferred
• Experience in sales or customer-facing roles is a plus

Skills, Knowledge & Abilities:

• Passion for understanding and championing the needs of people treating, and living with, rare diseases, translating them into market-moving insights
• Proficiency or comfort with high science data and demonstrated ability to convert into promotional messaging
• Experience translating global brand strategy into affiliate marketing execution, with depth in both personal and multi-channel marketing
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners
• An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
• Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success
• Demonstrated integrity on the job, including an understanding of relevant rules and regulations
• Strong communication skills with the ability to influence across functions and varying levels of the organization 
• Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)