Trustmark’s mission is to improve wellbeing – for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you’ll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.
About the role
Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.
Key responsibilities include developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings, optimizing website content to attract and engage target audiences, and implementing a comprehensive lead generation strategy. Analyzes website and marketing metrics to measure the effectiveness of digital marketing efforts, generating regular reports, and presenting findings to senior leadership.
Key Accountabilities:
Lead Generation and Content Strategy:
Develop and execute a comprehensive content strategy to generate and convert leads. This includes:
- Creating an editorial calendar to plan and organize content creation and distribution.
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Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads.
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Setting email marketing and social media strategies to reach and engage target audiences.
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Optimizing web content through blogs and landing pages to drive lead generation and conversions.
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Implementing SEO best practices in content creation to improve organic search visibility.
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Utilize analytics and reporting to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.
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Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to assess the success of content initiatives.
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Conducting market research and audience analysis to identify target segments and their needs.
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Tracking and analyzing campaign performance to optimize lead generation efforts and improve conversion rates.
Customer Portal Maintenance and Optimization:
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Maintain and optimize customer portals to ensure a seamless user experience. This includes:
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Regularly updating and organizing portal content to provide relevant and up-to-date information.
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Implementing user-friendly features and functionalities to enhance portal usability.
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Collaborating with cross-functional teams to address customer portal issues and improve user satisfaction.
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Analyzing user behavior and feedback to identify opportunities for portal optimization.
Technical Glitch Resolution with UX Team
Work with the UX team to identify and resolve technical glitches affecting the website and customer portals. This includes:
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Collaborating with UX designers and developers to troubleshoot and fix technical issues promptly.
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Conducting thorough testing to ensure the integrity and functionality of the website and portals.
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Providing feedback and recommendations for improving the user experience and resolving technical challenges.
Minimum Requirements:
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Bachelor’s degree in (digital) marketing, communications, or related field.
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5-8 years in digital marketing.
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Highly skilled in SEO. Lead generation and campaign optimization.
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Analytic and reporting skills.
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Demonstrated proficiency with social media platform, campaign strategy and blogging.
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Health Insurance marketing experience. Strong business acumen to drive digital strategies B2B & B2C.
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Complex problem-solving critical thinking and analytics.
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Familiarity w/compliance with WCAG 2.0 AA regulations.
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Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs.
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Strong time management, attention to detail and organization skills.
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Collaboration Skills with interdepartmental stakeholders and problem solving.
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Excellent written and oral communication skills.
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Team player.
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Self-directed / fast pace.
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Microsoft Office/Teams.
Preferred:
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Website administration proficiency in Kentico CMS (or like platform)
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Skilled with digital marketing and email automation to enhance marketing execution.
The compensation range for this role is (based on the corporate location in Lake Forest, Illinois):
$79,292.00 - $114,533.00 per year
The final salary offer will be determined based on factors such as location, qualifications, experience, skill set, and other relevant factors. This position may also be eligible for bonus. We understand that compensation is an important factor when considering a new opportunity, and we strive to provide a competitive salary within the market.
Brand: Trustmark
In addition to compensation, we offer a comprehensive benefits package that includes: Health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums. For questions about compensation and benefits, please speak to the Recruiter if you decide to apply and are selected for an interview.
Trustmark is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business. We are an equal opportunity employer, including disability and protected veteran status.
Top Skills
What We Do
Trustmark is a national employee benefits company offering specialized expertise in voluntary benefits, self-funded health benefit plan design and administration, and employee health and fitness programs that drive results through human and virtual connection. Trustmark offers employers access to benefit options usually reserved for large companies, combined with the personal service you’d expect from a small company. Trustmark’s commitment to building long-term, trusted relationships helps people and businesses thrive.
• Trustmark Voluntary Benefits provides valuable life, hospital, accident, disability and critical illness insurance designed to fit changing needs based on life stage or financial priorities. Trustmark helps educate employees and provides resources to help communicate the value of benefits and other important company initiatives. To learn more, visit TrustmarkVB.com.
• Trustmark Health Benefits is a total benefits solution for mid-sized and large self-funded employers. As one of the nation’s largest independent benefits administrators, we help our clients manage costs without compromising care by offering innovative solutions, flexibility, and complete data transparency for our clients. To learn more, visit TrustmarkHB.com.
• Trustmark Small Business Benefits® level-funded solutions allow small to mid-size employers to provide affordable health benefits to employees. Available to groups with five or more employees along with simplified underwriting for 51 or more enrolled employees, our comprehensive self-funded plan designs and services help empower clients to be smarter healthcare consumers. To learn more, visit TrustmarkSB.com.
• HealthFitness is a comprehensive wellbeing provider that delivers wellness, fitness and injury prevention programs. To learn more, visit Healthfitness.com.
