Job Title
Associate Director, Development & Growth (Brand Licensing)
Job Description
About The Position
As the Associate Director, Business Development & Strategic Growth for our Licensing Division, you’ll play a pivotal role in researching, finding, and pitching new business opportunities. You’ll use your strong research skills to identify and analyze categories and industries of interest. You’ll collaborate with our internal research teams to pull together insights on Dotdash Meredith’s category strengths, relevance, performance and business relationships. Using your exceptional marketing and critical thinking skills, you’ll craft a narrative and pitch deck showcasing our brands’ and organization’s unique value and benefit to potential partners. You enjoy forging meaningful relationships and are comfortable representing our brands and business to potential partners, including retailers, manufacturers, and DTC companies.
This role is well-suited to a proactive self-starter who is comfortable working independently and taking ownership of projects from beginning to end. With collaboration and support from teammates and colleagues along the way, you’ll work with our editorial teams, research team, creative services, and external partners to craft winning strategies and stories that help grow our successful and established licensing business.
Hybrid 3x a week- New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 3 days per week.
About The Team:
As the third largest licensor in the world, Dotdash Meredith has more than 15 trusted and iconic brands licensed across 20,000+ licensed products and services, available at retailers like Walmart and Dillard’s. We’re looking for an experienced team member with strong marketing and critical thinking skills to help grow our licensing business and secure long-term, authentic, and successful licensing partnerships.
Weight % Accountabilities, Actions and Expected Measurable Results
30% - Conducting research for growth, pitches and supporting materials
40% - Creating pitch structure, narrative, and presentation materials/decks
10% - Identifying growth opportunities with the wider team
10% - Participating in pitches and contract negotiations
10% - Maintaining records and tracking team progress/general project management
The Role’s Minimum Qualifications and Job Requirements
Education:
Undergraduate degree required in marketing and/or equivalent experience; experience in licensing (retailer, manufacturer, licensor, agency, etc.) strongly preferred; media and/or brand experience a plus
Experience:
7-9 years’ experience in marketing, insights, pitch preparations, and growth strategy
Specific Knowledge, Skills, Certifications and Abilities:
- Excellent at communicating and collaborating with a wide range of teams and stakeholders
- Creative thinker with a passion for innovation and problem-solving
- Collaborative team player with the ability to build relationships and influence stakeholders at all levels of the organization
- Solid understanding of licensing (DTR, manufacturing, DTC, etc.) and a foundational understanding of media
- A passion for figuring out industry problems and pain points and their intersection with consumer needs
- A true self-starter who provides proactive ideas, understands organizational goals, and moves initiatives forward - with a proven track record of leading projects from start to finish and delivering business value
- An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights; tailor compelling and engaging messages for different audiences
- Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Powerpoint or Google Slides)
- Highly organized and experience maintaining Airtable or other project management platforms like Asana or Notion
- Experience creating visually appealing, on-brand pitch decks either from scratch or with the use of templates
% Travel Required (Approximate): 5-10%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $90,000.00 - $110,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
