Job Title
Associate Manager, Brand Marketing People
Job Description
Job Title:
Associate Manager, Brand Marketing, PEOPLE
I. Job Summary | Major goals and objectives.
As an integral part of the PEOPLE Brand Marketing team, you will support the go-to-market pre-sale process and play a strategic role in developing brand strategy and driving revenue growth with advertising partners across print, digital, social, video and events. You’ll help develop impactful marketing programs, working alongside Vertical Marketing, Digital Sales, Print Sales, and Strategic Account teams to ensure our offerings effectively drive revenue growth.
Hybrid 3x a week New York Office
In-office Expectations: This position is hybrid in-office in NYC, with the ability to work remotely for up to 2 days per week.
II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
50%
Brand development, including creating new brand opportunities and updating brand sales materials for franchises, tentpoles and partnerships
30%
Assisting with post-sale execution for advertiser programs tied to PEOPLE tentpoles, partnerships or franchises
20%
Researching relevant industry, media and category trends, sharing your findings with the team and using these tools to inform ideas.
All other duties as assigned.
100%
About The Positions Contributions:
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Editorial Brand Positioning, Strategy + Packaging: Assist in GTM strategy and packaging with internal teams to develop, create, and package go-to-market materials
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Develop Marketing Materials: Create presentations and sell sheets that communicate PEOPLE’s unique value proposition to advertising clients across all verticals
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Proactive Ideation: Bring new opportunities to brainstorms and team meetings that are grounded in the DNA of our brand
-
Added Value Offerings: Execute added value programs that drive revenue impact, such as in-book listings, eblasts, custom research questions and sampling opportunities
-
Pre-Sales Team Organization: Help marketing team with ongoing maintenance and creation of go-to-market materials such as brand and category presentations, one-sheets and more
-
Team Management: Help coordinate special projects and team organization tools to help keep the team organized in the day to day
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s Degree preferred, or equivalent work experience.
Experience:
2-4 years of relevant work experience, integrated multi-platform marketing experience preferred. Experience developing brand sales materials also preferred.
Specific Knowledge, Skills and Abilities:
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Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
-
You’re an excellent communicator, who remains poised under pressure and demonstrates strong interpersonal skills
-
You are a true self-starter with a can-do attitude
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You are a self-motivator who has a desire to learn and take on new challenges
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You are comfortable working in a fast paced environment
% Travel Required (Approximate): 10%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $64,350.000 - $72,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
