Associate Director - Commercial Insights and Analytics

About the Department
The Finance, Insights & Enterprise Solutions department brings insights and intelligence to inform decision making & drives digitalization and business solutions to attain NNI goals. Finance, Insights & Enterprise Solutions works closely across the organization to guide enterprise-wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. Our focus on innovation ensures we're constantly building future capabilities. We're responsible for regulating accounting, upholding workplace safety, managing our supply chain and sampling, supporting technological and data innovation, insights and analytics, delivering patient support solutions, maintaining our facilities and assuring the integrity and completeness of all business transactions. At Novo Nordisk, you will have the opportunity to build a life-changing career in a global business environment. We encourage our employees to make the most of their talent, and we reward hard work and dedication with opportunities for continuous learning and personal development. Are you ready to maximize your potential with us?
The Position
Provide holistic, insight-driven consultation and evidence-based strategic and tactical guidance to all levels of internal stakeholders through the integration of primary market research and secondary data analytics. Incumbent must have the knowledge and technical skills to do this across a brand's lifecycle including pre-launch, launch, growth, maturity, and LOE. Contribute to the development of the organizations strategic vision via in-depth market analyses, develop innovative solutions to complex, unstructured problems with minimal guidance, and provide actionable insights to guide the business.
Relationships
Reports to the Director, Commercial Insights & Analytics. Internal relationships include close interactions with the brand team, patient marketing team, other commercial functions (Sales, Marketing Operations, Market Access, Pricing & Contract Ops, Medical, Legal) as well as global market research and brand teams. Drive and/or support all US specific market research projects and oversee the work of support staff that will assist in the project execution and management of specific research projects. May supervise junior market researchers, interns and/or contingent workers. External relationships include interactions with vendors/strategic partners/outside consultants.
Essential Functions

• Analysis and interpretation:
  • Ensures alignment of initiatives to the company's overall business objectives and brand(s) strategic imperatives
• Collaboration & communication:
  • Develop and sustain close working relationships with key stakeholders including brand team (HCP and Patient), other functions within F&O (Advanced Analytics, Data Strategy, IT, PCOR), other departments within NNI, and global brand teams and global market research needed
  • Ensure clear and ongoing communication of integrated insights from both primary market research as well as secondary data analysis, key conclusions and recommendations through formal and informal channels

• Leadership and development:
  • Capable of assuming role of Director CI&A when needed, such as representation on CI&A LT and interaction at the Executive Team level
  • Assess and develop new processes and techniques to advance market research capabilities and improve internal efficiencies
  • Champion the Triple Bottom Line in Market Research and internal strategy consulting
  • Develop innovative solutions to unstructured, complex problems; Make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the company's ability to achieve its goals
  • Lead collaborative interactions among market researchers to ensure better practices sharing on MR approaches, techniques, consolidated presentation development, business issue identification and methods for addressing help ensure that projects are completed on schedule, within budget, per direction and are internally consistent with group deliverable quality
  • Pro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plans
• Leadership and market research consultation:
  • Ensure insight driven consultation to the marketing team through the development, execution, and integration of primary market research and secondary data analytics. Support the knowledge and experience building within a given therapy area, including identifying relevant market shaping activities

• Market research consultation:
  • Develop holistic and comprehensive market assessments and oversee other ad hoc analyses to proactively address issues in support of business objectives
  • Independently provide actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into insights with business impact
  • Lead development of assigned market research plans in conjunction with Director, CI&A and incorporate needs and opportunity assessments with Brand Leads; Consult with brand teams on proper focus and prioritization of marketing research resources against brand needs
  • Leverage decision-influence role to drive development of appropriate lifecycle platform, help optimize marketing mix through strategic and tactical custom research across channels, enhance forecast accuracy through primary forecast impact research, provide foundation for customer segmentation, resulting in optimized, tailored sales and marketing targeting efforts, uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty, leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize performance and blunt competitor efforts, etc.
• Market research coordination analyses and design:
  • Design and analyze custom qualitative and quantitative marketing research projects with actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process
  • Oversee the management of qualitative and quantitative marketing research projects, associated budgets, timelines and relations with outside consultants

• Marketing effectiveness leadership:
  • Act as primary focal point for brand teams analysis/insights needs including co-leading the Strategic Planning Process for a given brand(s), and translating brand strategy to actionable insights and analytics plans for the brand(s)
  • Actively demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders
  • Proactively educates, shares information and acts as an experienced resource and strategic advisor across brand(s) evidenced by brands consulting with incumbent on all key strategic and tactical plans

Physical Requirements
10-20% overnight travel required.
Qualifications

• A Bachelor's degree required; Advanced degree preferred.
• A minimum of 10 years of marketing/sales reporting and analysis experience in a pharmaceutical, consumer packaged goods, or marketing organization required. 8 years' experience in primary market research or strategic consulting required
• Ability to influence people at senior levels in the organization and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptance
• Creative problem solving with ability to solve complex, unstructured problems; see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of MR data to broader business issues
• Demonstrated ability to work on multiple projects with conflicting deadlines, and provide recommendations that will assist in the development of commercial strategies
• Excellent writing, presentation, project management and strong influencing skills required. Solid communications skills with ability to succinctly express point of view in various formats for a variety of deliverables to a diverse audience across multiple specialty areas
• Expert Microsoft Office skills, specifically PowerPoint and Excel, MS Access, SQL, or other database platform a plus. Knowledge of Tableau use and integration a plus
• High proficiency with IQVIA data sets and other industry sources required
• Networking - positively interacts with any relevant source of information. Builds strong relationships Proven experience working cross functionally and partnering with brand teams and other groups within an organization
• Proven search and research skills including experience with the use of online databases (scientific, business, patent, etc.)
• Strong analytical and critical thinking skills required. Highly proficient in integrating diverse sources of information and formulating business relevant strategic recommendations
• Strong understanding of drug development, commercialization, and lifecycle management
• Works independently and able to guide members of team toward achieving objectives and sets direction of self and others accordingly

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.