Associate Director of Brand Marketing

About the Opportunity

This job description is intended to describe the general nature and level of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. 

JOB SUMMARY

The Associate Director of Brand Marketing, as part of the Northeastern University Marketing team, will lead, influence, and collaborate with partners across the university to identify, create and optimize marketing strategies. Define and direct omnichannel marketing strategies aligned with key priorities and business objectives within a defined portfolio of work. Develops the marketing vision, goals, implementation and optimization strategies for a set portfolio of work. Manages the full lifecycle of marketing programs Serves as a key Marketing consultative resource– directly relating to and peripheral to brand/marketing issues

MINIMUM QUALIFICATIONS

Knowledge and skills required for this position are normally obtained through a Bachelor’s degree in marketing, communications or related discipline  and 10+ years’ experience in marketing including (not limited to) brand strategy, omnichannel marketing, marketing management, content strategy, experience design, integrated advertising, website strategy and deployment, SEO strategy development or marketing client/account management. Management experience required.

• Strong leadership, communication, relationship development and collaboration abilities.
• Ability to clearly articulate brand strategy to influence senior executives and business leaders, and to balance strategy with real-world application.
• Creative problem solver with a balance of EQ and IQ, knows how to assess situations, and is a good judge of knowing when to stand ground or find compromise.
• Highly creative with experience devising effective integrated assets and campaigns for varied audiences
• Strong problem-solving skills
• Exceptional organizational skills including attention to detail.
• Agile thinker and executor with keen foresight who can pivot effortlessly.
• A self-starter who can take the lead when necessary.
• Ability to work independently as well as part of a cross-disciplinary team.
• An unwavering spirit of optimism, collegiality, curiosity, and humility
• Ability to proactively gain external industry knowledge and continued learning
• Demonstrated success in managing major strategic projects that support marketing and communications initiatives

This position is based on the Boston campus with the option of one remote day per week

KEY RESPONSIBILITIES & ACCOUNTABILITIES

1) Marketing strategy, 30%

•           Develop the marketing vision, goals, implementation and optimization strategies for a set portfolio of work

•           Manage the full lifecycle of marketing programs – inclusive of project planning, discovery, strategy, execution, measurement and optimization

•           Establish clear and measurable benchmarks/KPIs of omnichannel marketing efforts as well as necessary reporting capabilities to properly evaluate and communicate marketing performance – both at the tactical and strategic level

•           Partner with Marketing colleagues to steer audience and industry research on an as-needed basis, as well as continual performance metrics reporting and analysis for key initiatives

•           Represent the brand and institutional perspective within Marketing’s cross-functional team, ensuring brand, business and customer objectives are met throughout the marketing lifecycle

2) Day-to-day oversight of a set portfolio of work, 50%

•           Oversight of a portfolio of work, ensuring all projects are on track and laddering up to established goals

•           Direct and lead projects within a set portfolio, providing end-to-end oversight

•           Attend and lead regular meetings to prioritize work with the marketing team as necessary

•           Lead project reviews, consolidating feedback from various stakeholders to drive the teams work product and direction

•           Manage the relationship with respective stakeholders across the University (campus, college or department marketing teams) to ensure project success

•           Support the overall quality of project deliverables by ensuring materials align with marketing goals and institutional level priorities and follow standard quality control processes.

•           Manage shifts in priorities, assessing and aligning with the operations team accordingly

3) Portfolio Management, 20%

•           Proactive portfolio planning throughout the year

•           Prepare and present quarterly and annual portfolio reports to senior management

•           Advise on departmental operational needs and workflow processes to build capacity at scale in partnership with the operations manager.

•           Champion departmental cultural goals, implementing feedback loops and protocols for addressing issues as needed

•           Serve as a key Marketing consultative resource– directly relating to and peripheral to brand/marketing issues

•           Analyze market trends and optimization recommendations to marketing strategies

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.  

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.