We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
- In your role as the Associate Director of B2B Client Strategy, you will own the inception, delivery, and quality assurance of all B2B Client Strategy products in your purview, as well as support Client Services and Revenue teams with identifying opportunities to better impact client results
Responsibilities:
- ABM Audits, Playbooks & Account Director for ABM Team
- Create GTM plans and playbooks for clients
- Identify efficiency opportunities in delivery of B2B Strategy products & collaborate towards implementation
- Cross-Agency Collaboration: Collaborating and strategizing with the wider agency team including services like SEO, Content Marketing, Paid Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Creative, and others. All to ensure recommendations make sense, delivery tactics are up to best practice, and to offer alternative marketing recommendations to Power Digital’s clients
- Support revenue and appraisal teams in more complex GTM strategies for new and expanded business opportunities
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- 5 years minimum B2B Marketing experience, in-house or in-agency, crafting strategies
- Strategic knowledge (but in-tool not required) of core B2B Martech, such as salesforce.com, Marketo, Hubspot, etc.
- Strategic knowledge (but in-platform not required) of best practices and strategies for PESO(c) platform channels, ABM, and more as clients’ needs require
- Comfort and ease in presenting strategies to clients, and in leading discovery discussions
- Strategic understanding of clients’ business metrics and KPIs, and your and Power’s role in accomplishing them
- Strong project management skills
- Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
- Agency experience not required but valued
Key Performance Indicators (KPIs)
- Delivery of all work within agreed-upon deadlines
- Overall B2B division success, specifically on churn & net growth as tracked at the B2B division level specifically meeting department goals
- Adoption rate of 25% or higher of formal client recommendations (e.g. appraisals, paid audits & GTM plans that are tied to service expansions)
Most Important Things (MITs)
- Ensure Power B2B clients receive the highest quality work, with well-researched insights and actionable recommendations
- Clear, direct and radically candid communication with internal and external stakeholders
- Client value: has your work provided new insights, confirmed a best course of action, outlined a clear path, or other high-value strategic insights?
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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