We're looking for a Associate Director, Analytics & Insights to join the Hero Digital Data & Insights team. If you love digging into business-critical data to improve website performance and are as great with clients as you are with analysis you should apply!
This role can be fully remote from anywhere in the US or Canada
What you'll do
- Partner with key leads on the team to set up a data technology solution towards: Identity resolution, data management, personalization and running data flows through the entire technology stack
- Work with the marketing technology team to develop use cases to activate customer/client data with the use of technology
- Develop a technology driven data offering, with a specific focus on the use of CDPs to activate client data
- Create POVs on data activation through the customer lifecycle, with emphasis on use of first party data
- Partner with cross-functional teams to develop core offerings in the space of first party data activation, and end to end personalization of customer experience
- Define data and measurement standard methodologies in collaboration with primary partners
- Collaborate with engineering on planning, development, coding, and QA for data/analytics solutions implementation
- Support business development efforts, including opportunity identification, proposal development, and presentation
Who you are
- 6+ year’s experience with website analytics
- Agency/Consultancy background, having worked with clients
- Proactive leader who lives and breathes data, with a desire to optimize an organization's customer experience
- Experience in leading cross-functional collaboration, with UX, design, and technology teams
- Experience with quantifying the business impact of website events or enhancements
- Experience with analyzing the end-to-end customer journey. working with a lead generation-based business is a plus
- 2+ years people management experience
- Prior digital agency leadership experience is a plus
- Experience with web analytics tools; Google Analytics or Adobe Analytics
- Expertise in SQL
- Experience creating data tables and querying data from Google BigQuery and/or Snowflake
- 2+ years experience with leading A/B testing program
- Experience with Optimizely Web Experimentation and/or Adobe Target
- Proactive approach
- Has worked in a collaborative environment with cross functional team members
- Strong communication skills
- Online real estate/new home builder experience a plus
All qualified applicants will receive consideration for employment without regard to race, color, age, marital status, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, medical condition, physical or mental disability, genetic information or military and veteran status
We are Hero
At Hero Digital, we believe the future belongs to the businesses that harness technology to serve human needs. Our unique business approach blends consulting, creative, and technology to deliver new business value by transforming the complete digital customer experience.
We partner with leading companies like Comcast, U.S. Bank, Zoom, Amazon, Airbnb, Cedars-Sinai, Lucid, Nagase, UnitedHealthcare, Masonite, K Hovnanian, and LPGA to drive business growth across the customer journey.
Our expert teams partner with business leaders to help them unlock value by identifying the best customers, capturing new market opportunities, and developing new products and services to deliver cost savings and drive profitable growth.
We’re expanding our talented team of customer experience experts. Our unwavering commitment to our partners' success is one source of our heroic reputation. Our team is the other.
Core Values:
- Perspective- We solve our clients’ hardest problems with the diverse thinking from everyone in our entire organization of experienced professionals.
- Authenticity- We bring our complete and wholehearted selves forward each day to take on every project with deep respect for our clients and each other.
- Curiosity- We love to solve hard problems by looking in unexpected places, always asking “What if…?” Because that’s where the magic happens.
- Expertise- We take pride in the time and dedication that it takes to be the experts that we are — because that drive is the foundation of our success.
- Optimism- We believe that the best is yet to come, and embrace this mindset that increases creativity, inspiration and happiness.
Above all, Hero Digital is committed to creating an inclusive employee experience that reflects the world we live in today. We’re an equal-opportunity employer that welcomes people regardless of backgrounds, experiences, abilities, and perspectives.
Top Skills
What We Do
Hero Digital is a leading independent customer experience company born in California at the intersection of consulting, creative, and technology. Our purpose is to solve our clients' toughest digital problems to turn them into enormous opportunities. Hero Digital’s expert problem solvers create growth & value for many of the world’s leading brands like Zoom, Comcast, Twitter, U.S. Bank, Salesforce, Sephora, Jefferson Health, The Robert Wood Johnson Foundation, and TD Ameritrade Institutional achieve growth.
We have been named one of Adweek's Fastest Growing Agencies and one of Inc.'s hottest companies. Our growth is both rapid and thoughtful, with a commitment to diversity and inclusion. We welcome the contributions and perspectives of people from every race, gender, religion, background, and identity
