Associate Brand Manager

Posted 18 Days Ago
Be an Early Applicant
Katy, TX
Senior level
Retail
The Role
The Associate Brand Manager will contribute to building brand loyalty and driving sales for Academy Sports + Outdoors. Responsibilities include managing budgets, initiating customer research, overseeing brand strategies, leading cross-functional teams, and ensuring consistent brand messaging across campaigns.
Summary Generated by Built In

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Reporting into the Brand + Content organization, this role requires a strategic approach to elevating Academy Sports + Outdoors and/or its private label brands. This individual is an important contributor to our ability to build long-term brand loyalty and drive sales around key selling seasons with a customer-centric approach. Candidates must be detail oriented, proactive, and solutions minded. Excellent communication and focus on developing innovative plans on-time and on-budget are a pre-requisite for this position.

Job Description:

Education:

  • Bachelor’s degree in relevant field of study or equivalent years of related work experience required.

Work Experiences:

  • 5+ years of retail marketing or brand management experience

Skills:

  • Ability to manage up to leaders across Marketing, Merchandising, and Product Development
  • Organized with strict attention to detail, and the ability to manage multiple simultaneous projects within a high volume, fast-paced environment
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Excellent customer service skills
  • Self-motivated with the ability to work independently while also being able to contribute to team projects
  • Ability to prioritize to meet deadlines, solve problems, and work effectively under pressure when necessary
  • Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
  • Ability to make sound decisions that help shape the direction of the brand
  • Always professional, effective, and ethical as an individual contributor and member of a team
  • Proficient use of software programs, including Word, Excel, PowerPoint, Keynote

Responsibilities:

  • Ideate new tactics and approaches that speak to customers in unique ways
  • Manage budget and reconcile across multiple campaigns and projects
  • Initiate customer research and leverage industry insights to build brand strategies, drive innovation, and strategic planning
  • Engage with — and develop processes that connect — external agency partners and internal Academy Sports + Outdoors functions, including Product Development, Merchandising, and Marketing
  • Identify solutions our brand can provide to customer problems
  • Responsible for driving the development and execution of internal brand elements for Academy brand and/or its private label brands
  • Lead cross-functional teams to define objectives, strategies and desired results on-time and on-budget
  • Own development and execution of campaigns that elevate brand stories while also supporting key categories and signature programs
  • Partner with Creative to deliver a consistent seasonal or campaign look and feel across all touch points
  • Connect content and media strategy to optimize the brand message
  • Provide regular status reports & communications for key campaigns
  • Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

The Company
HQ: Katy, TX
10,555 Employees
On-site Workplace
Year Founded: 1938

What We Do

At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN.

Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more.

Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of stores across many states, with $6.8 billion in annual revenue.

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