Associate Brand Manager, Theraflu

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Assist in the development of short-term and longer-term brand strategies for Theraflu, a purpose-driven, humanity-focused brand

• Build brand equity as measured by brand share performance and brand loyalty

• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth

• Develop strategies and lead the execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail

• Help drive Theraflu’s e-commerce strategy and tactics in line with brand strategy

• Help with the execution of a robust innovation pipeline

• Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy

• Support media strategy and planning and its integration into the brand planning cycle

• Work with external agencies to execute the plan

• Manage the brand budget to optimize spending

Why you?Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's Degree

• 2+ years of commercial marketing and/or related experience (i.e. brand management, market

• research, consumer behavior, business analysis, customer strategy)

• Strong working knowledge of IRI (Circana) / Nielsen consumption drivers and drainers

• Strong communication skills

• Strong project management skills

• Demonstrated analytical ability to understand and report data to drive business decisions

• Financial acumen including understanding of P&L, ROI and marketing modeling mix

• Experience in brand activations including promotional planning and digital commerce

• Cross functional collaboration

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA Degree in Marketing or Related Field  

• Knowledge of seasonal categories as well as NDA regulatory environment

• Prior experience working in global brands

• Prior experience commercializing new product innovation 

• Digital marketing experience

• Proven track record of delivering financial results

• Proven expertise managing and motivating outside agencies and vendors

• Prior experience influencing senior leadership and cross-functional partners

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is $101,938 - $140,164USD annually + bonus

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

Accommodation Requests 

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 

• Use subject line: ‘Haleon Careers: Job Accommodation Request’ 

• Your Name and contact information 

• Requisition ID and Job Title you are interested in 

• Location of Requisition (city/state or province/country) 

• Description of specific accommodation you are requesting 

• Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.   

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.