Associate Brand Manager - Tequila Portfolio

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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In this dynamic role, you’ll collaborate with cross-functional teams to develop and execute strategic marketing plans, manage advertising and promotional campaigns, and leverage data-driven insights to drive brand growth. From overseeing media execution to optimizing creative content, you'll play a key role in shaping the brand’s success in a fast-paced, competitive industry.
If you thrive on creativity, analytics, and digital media and want to make an impact with a world-class spirits company, this is the perfect opportunity for you.

Meaningful Work from Day One: 

Fuel your passion for brand building as an Associate Brand Manager on Brown-Forman’s USA and Canada Tequila Brand Team. 

What You Can Expect:

• Support the Brand Manager in the development and execution of marketing plans, including market research, business performance, competitive analysis, and consumer insights.

• Assist in the management of advertising and promotional campaigns, including creative development, media planning, and budget tracking.

• Collaborate with cross-functional teams, including sales, finance, insights and operations, to ensure alignment and successful implementation of marketing initiatives.

• Track and translate analysis on the business into recommended marketing actions, including advertising, promotion, product, pricing and retail programs

• Track and analyze key performance indicators to measure the effectiveness of marketing programs and recommend optimizations.

• Lead, Paid & Owned Media Execution Oversight

• Media Oversight: Lead execution and deployment of paid and owned media, including custom content, influencer campaigns, email, and social media. Conduct QA for all paid media campaigns and guide media plan development.

• Creative Compliance & Deployment: Ensure creative complies with guidelines, manage content mapping, and oversee adaptations of existing creative. Lead the creation and updates of Dotter QuickShops.

• Performance Support: Support media performance reporting and optimization, provide feedback, and develop executive summaries for leadership teams.

What You Bring to the Table:

Education: College/University (Bachelor's or Equivalent); Marketing, Business or similar.

Experience: Experience:  At least 2-3 years of proven brand-building and marketing success stories.
 

• Analytical Skills: Ability to gather and interpret data to inform marketing decisions.

• Communication Skills: Strong written and verbal communication skills to effectively collaborate with internal and external stakeholders.

• Creativity: Ability to generate innovative marketing ideas and solutions.

• Digital/Social Media Acumen: Understanding of digital and social media platforms and how to leverage them for brand building.

• Project Management Skills: Ability to manage multiple projects simultaneously and meet deadlines.

What Makes You Unique:

Education: Masters Degree (M.A., MBA or Equivalent);
                      

• Spirits/beverage alcohol industry experience preferably with off-premise experience.

• Strong understanding of digital/modern media marketing including CRM, social media and community management.

• Strong financial acumen, including budget management and ROI analysis.

• Experience with multicultural marketing.

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1