Associate Brand Manager, Owned Brands

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

The Associate Brand Manager supports the creative packaging and merchandising teams while contributing to broader brand strategy initiatives. This includes planning and executing projects, managing timelines, delegating tasks, and ensuring teams have the resources needed to deliver on-brand work. You will serve as a key point of contact for stakeholders, ensuring brand objectives and deadlines are met.

In addition to packaging, you will assist in developing brand strategies, including target audience identification, positioning, and messaging, while overseeing packaging copy and marketing efforts that drive customer engagement and loyalty. The ideal candidate is a strategic communicator who can manage multiple priorities in a fast-paced environment, proactively solve problems, and continuously optimize processes across the Owned Brand team.

This role will report directly into the Head of Owned Brand.

RESPONSIBILITIES

• Lead quarterly surveys to gather member insights on Thrive Market Brands, utilizing the findings to inform decisions and maintain a member-first approach across all brand efforts.
• Lead the creation and execution of digital-first, go-to-market campaigns for new product launches under Thrive Market Brands, focusing on awareness generation and conversion. 
• Oversee the brief completion, design reviews, and communication hierarchy for Thrive Market Brands packaging. 
• Oversee the development and execution of a best-in-class content strategy for Thrive Market Brands, including product descriptions and PDPs.
• Organize and track projects, timelines, and deliverables using Wrike to ensure efficient progress across all teams involved in packaging and copy creation.
• Act as the primary copy project manager for new product launches, including overseeing naming conventions, romance copy, and product descriptions to ensure consistency and brand voice for Thrive Market Brands.
• Assist in crafting comprehensive brand strategies, including target audience identification, brand positioning, and key messaging
• Oversee the delivery of final artwork and manage the proofing process, collaborating with both the creative team and external vendors.

QUALIFICATIONS

• Minimum of bachelor's degree in marketing, brand management, business, or related field. CPG/Ecommerce/Retail experience preferred.
• 4+ years of experience working in an in-house/ agency creative team and/or working in brand management
• Some understanding of print production and packaging design
• Consumer goods experience is a plus, especially within Owned Brand/Private Label
• Experience with Wrike project management system a plus
• Excellent verbal and written communication skills and experience managing various stakeholders
• Strong attention to detail
• Strong leadership and ability to quickly make decisions while remaining calm
• Can-do attitude who can manage multiple projects and tasks simultaneously
• Curious and collaborative mindset with the ability to foster teamwork at all levels of the organization

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform




We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.




At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.




Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer. 




At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!




If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.




Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.




© Thrive Market 2025 All rights reserved.

JOB INFORMATION:

• Compensation Description - The base salary range for this position is $85,000 - $95,000/Per Year. 
• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location. 
• Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more!

#LI-MR1