Associate Brand Manager, Marketing -Taco Bell

Posted 10 Days Ago
Chicago, IL
Hybrid
99K-124K Annually
Entry level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
We are on a journey to create a digitally-powered, agile-enterprise. Join us!
The Role
The Associate Brand Manager will develop and execute marketing strategies for Taco Bell to achieve financial goals and enhance brand presence. This role involves collaboration with diverse teams to implement marketing campaigns and manage projects within the organization.
Summary Generated by Built In

Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.
No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and transformational leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're redefining the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Adopt new ideas. Dream big. We empower our people at every level - from intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're encouraged to bring your authentic self to work every day, to lead and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by dedicated teammates along the way, and our collective, committed teams fuels our incredible progress.
Position Summary
The Associate Brand Manager, Taco Bell, is a leadership role at the intersection of crafting and executing the strategy. The Associate Brand Manager will build plans to deliver on annual and longer-term strategic and financial goals, and bring the brand plan to life for consumers through development and executions of marketing campaigns. This distinctive role within Kraft Heinz blends traditional brand management with responsibility for media/communications and our strategic partnership with the Taco Bell QSR brand team. This position is best suited for someone who is creative, has a strong bias for action, and excellent interpersonal skills. You'll lead cross-functional teams of colleagues from sales, consumer insights, operations, supply chain, and R&D. You will be working both horizontally and vertically across the organization to keep multiple projects and priorities moving forward to achieve the stated goals and initiatives.
Key Components of the Role

  • Collaborate with the Sr. Brand manager to build out and execute annual strategy and marketing plan, building risk mitigation plans and proposing pivots based on in market performance
  • Proactively identify opportunities and diagnose challenges on the business. Understand what a successful outcome looks like and bring a proposed plan to realize it.
  • Partner with sales on expanding distribution; building a data driven story that is grounded in consumer and retailer needs, to support sell in.
  • Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy.
  • Collaborate with Sr. Brand manager to create breakthrough creative, build brand equity, and manage end to end creative development with partner agencies.
  • Partner with team analyst to monitor business performance, understand trends and drivers in consumption through syndicated data. Forecast demand to inform manufacturing and financial planning looking forward.
  • Own program execution and advancement of near in commercialization
  • Act like a business owner; facilitating collaboration with, and seeking alignment from, vital cross functional partners to drive decision making and action.


Qualifications

  • Bachelor's degree required; MBA preferred
  • Operates independently with a bias for action, and comfort navigating ambiguity
  • Strong leadership and drive for results
  • Strong communication skills
  • Strong analytical skills. Experience with syndicated data (IRI/Circana, Nielsen, or similar) strongly preferred.
  • Strategic capability and experience in marketing plan development; situation assessment, strategy, and tactical plan development
  • Experience in cross-functional team management
  • Ability to handle simultaneous projects and deliver on timelines


Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$99,100.00 - $123,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability


Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

Top Skills

Marketing

What the Team is Saying

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The Company
HQ: Chicago, IL
38,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

At the heart of this journey is our ambition to create an enterprise where powerful AI solutions augment humans and where small mission-based teams are in relentless pursuit to solve tangible problems for our consumers, customers, and the enterprise. That ambition requires us to create a modern cloud and data ecosystem - a one of its kind that becomes the neural network of our company. We want you to bring your tech-self to us. We use Python, R, Spark, React, Tableau, Snowflake, Azure, and others to solve the problem on hand. In-turn, you can look forward to high-impact challenges, no bureaucracy, entrepreneurial small teams, and a unique opportunity to create and build something bold, awesome, and impactful – all while honoring our 150-year heritage and a portfolio of 200 iconic and emerging brands!

Why Work With Us

Our ambition is to become a best-in-class Digital leader by making data-driven investments that drive smarter business decisions. You’ll invent the next wave of augmented intelligence products where software & humans work side-by-side to rethink every aspect of our company. You’ll make an imprint & leave your legacy on every part of our business.

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Kraft Heinz Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.

Typical time on-site: 3 days a week
HQChicago, IL
United Kingdom
Canada
Netherlands
Mumbai, IN
Learn more

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