Assistant Marketing Manager, Social Media

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

We're the storytellers who take the Grab journey and tell it on a global stage. Whether it's connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.

Get to Know the Role

We are looking for a dynamic and experienced Assistant Marketing Manager to lead both social reputation and engagement for Grab, also to build a strong social presence. This role is important to enhancing Grab's brand visibility across platforms, with a focus on impactful, cohesive social strategies. Reporting to Platform Marketing Head, you will collaborate with vertical marketing teams to create social campaigns. This position is based in Mapletree Business Centre, District 7, HCMC and work onsite.

The Critical Tasks You Will Perform

• Social Media Strategy
• Develop and implement strategies to boost brand visibility, engagement, and follower growth across social platforms.
• Manage Grab's presence on major social media channels, including Facebook, Twitter, Instagram, YouTube, and Threads, ensuring alignment with brand goals.
• Performance Monitoring and Content scheduling
• Track and analyze social campaign results, compiling insights and actionable reports for ongoing improvements.
• Conduct market and competitor research to keep Grab on top of emerging social media trends and best practices.
• Oversee content schedules, ensuring timely posts
• Reputation Management: Monitor social channels for reviews and comments, proactively managing Grab's reputation with proactive actions.

Qualifications

What Essential Skills You Will Need

• At least 3 years of full time experience in related brand building, social management from client side or agency
• Excellent written & verbal communication skills in English & Vietnamese
• Deep Social Media Knowledge: Strong understanding of platform mechanics, algorithms, and trends across social channels to maximize engagement.
• Exceptional Copywriting: Ability to create compelling, brand-aligned content across diverse accounts, tailoring style and tone to resonate with each brand's voice.
• Content Insight: Keen sense for creating content that not only looks appealing but connects emotionally, engaging audiences with meaningful impressions. Be able to capture social trend.
• Project Management Proficiency: Skills in coordinating, and implementing social campaigns, ensuring seamless collaboration and delivery across teams.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.