Assistant Manager/Manager I, Brand & Marketing

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Major accountabilities

1. Support Brand Management and Marketing Strategy

- Assist in developing and maintaining brand guidelines

- Help manage brand assets and contribute to health tracking

- Support holistic marketing practices aligned with enterprise strategy

- Provide input on marketing issues and brand strategies to senior leadership

- Assist in designing and executing client research initiatives

2. Client Insights and Value Proposition Development

- Conduct research, analysis, and help translate insights into actions for the client segment

- Implement research methodologies, assist in data collection, and analyze data

- Help identify priority client segments and thematic pain points

- Contribute to building client-led proposition strategies

- Provide client insights to support value proposition development

3. Partnerships and Corporate Social Responsibility

- Assist in executing partnership and affinity marketing strategies

- Support CSR and philanthropy plans implementation

- Help maintain relationships with key partners and stakeholders

Specialized knowledge

1. Brand management principles and practices

2. Marketing strategy development and execution

3. Research methodologies and data analysis techniques

4. Client segmentation and value proposition development

5. Corporate Social Responsibility (CSR) and philanthropy concepts

6. Partnership and affinity marketing strategies

Problem solving

1. Ability to analyze complex market data and translate insights into actionable strategies

2. Skill in identifying and addressing client pain points

3. Capability to develop creative solutions for brand and marketing challenges

4. Aptitude for balancing multiple priorities across various projects and initiatives

Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field

2. Min. 5 years of experience in brand management, marketing, or client insights roles

3. Proven track record in conducting and analyzing market research

4. Experience in developing and implementing marketing strategies

5. Familiarity with CSR initiatives and partnership management

Communication scope

1. Ability to effectively communicate with senior leadership on marketing issues and brand strategies

2. Skill in presenting research findings and recommendations to various stakeholders

3. Capability to collaborate with cross-functional teams on brand and marketing initiatives

4. Proficiency in maintaining relationships with key partners and stakeholders

5. Ability to translate complex data and insights into clear, actionable recommendations for both internal teams and clients

Job Category:

Marketing

Posting End Date:

29/05/2025