JR-202424915 Assistant Manager, Media Audience Strategy

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Cadillac-Tower three times per week, at minimum. This job may be eligible for relocation benefits. The Assistant Manager, Media Audience Strategy performs a key role in maintaining GM's position as a global leader in the media and marketing landscape. The selected candidate will lead the continued evolution of GM's media audience and data approach focused on reaching consumers throughout the full funnel purchase journey. This person will represent all GM Brands and work closely with internal audience building, activation, analytics, and adtech teams to ensure the right foundational capabilities and measurement plans are in place. The right candidate will also work with internal and external groups to implement new and emerging addressable, personalized, and private-centric approaches. The selected candidate for this high-profile role will also work closely with key media vendors and industry trade associations, like the ANA and MMA, to drive the future evolution of audience targeting for all advertisers.A successful candidate would have strong communication skills, a data-driven approach to developing media strategy, a firm understanding of omni-channel media targeting, and an ability to provide concise feedback and organized direction to a diverse set of internal stakeholders and external agency and vendor partners.Major Responsibilities:Lead 360 media strategy and targeting approach for inhouse, agency, platform, and publisher audiencesSubject matter expert for individual Brand targets, audience strategy, and media targeting tacticsOwn new audience processes, documentation, and communication to regularly update cross-orgManage internal media audience roadmap with goals, KPIs, and timing to scale best practicesApprove audience constructs, data partnerships, and media platform targeting agreementsWork very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirementsOversee media audience-related costs and budgets across the GM portfolioDevelop new strategies based on media objectives and shape to gain acceptance and deliver outcomesSupport dynamic creative infrastructure and personalization effortsChampion projects building relationships across local and global markets/agenciesPartner with external vendors and industry groups staying current across key media topics to drive innovationSupport Media Operation leads in related goals such as brand safety, sustainability, and cross-tierCollaborate with multiple internal stakeholders such as Privacy, Legal, Finance, Purchasing, etc.
Additional Description
Skills / Knowledge / Experience:5+ years of experience in digital paid media; agency and/or advertiser experience preferredExperience with programmatic media, audience management, and ad operations preferredAbility to build strong relationshipsAbility to track and manage complex initiatives requiring the input of multiple stakeholdersAbility to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutionsDesire to remain current in the media space through ongoing education and skill developmentStrong presentation skills, including written and oral communicationsAbility to analyze and solve complex problemsExcellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goalAbility to effectively communicate with global partners as needed and be sensitive to local cultures / insightsAbility to work in a fast-paced environment while remaining graceful under pressureProactive self-starter who can work well both independently and as part of a teamCan-do attitude in the face of complex / unclear situationsAbility to build strong relationships with internal and external stakeholders at all levelsSkilled in the use of Microsoft Word, PowerPoint, and ExcelEducational Requirements:Bachelor's degree required, marketing or business or related field preferredGM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE#LI-MO1
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