Assistant Manager, Marketing Communication (LA)

Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

• Works closely with the Business Leaders & Head of Product Marketing to develop Integrated Communication Plan (including short and long-range marketing strategy, launch plans) to maximize brand pull
• Capability and experience in Digital Marketing
• Assisting with content creation, such as case studies, videos, website copy and blog posts.
• Overseeing social media planning and execution.
• Strong observation on consumer & user for good insight for marketing work
• Manage and share key messages with key stakeholders to ensure alignment all communication channels and materials
• Manage and coordinate any outside agencies & vendors
• Briefing press and PR teams about the new products and ensuring positive feedback.
• Record, track and follow the budget.  If new opportunities arise, or unseen expenses are incurred then a revised budget should be proposed for possible adoption
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
• Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
• Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
• Collaborate with MI. Identify research objectives, information requirements, and scope for market research support. Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatic
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

• Bachelor’s degree or higher in marketing, business, communications, or a related field is required.
• Minimum 5 -7 years of experience to handle brand management, providing communications support from FMCGs companies
• Background experiences in marketing communication is required
• Ideal candidate would have experience from competitive companies, and 5 years’ supervisory experience highly desired
• Requires excellent written and verbal communications both English and Lao Language
• Ability to effectively work under tight deadlines, multi-tasking and manage projects independently.
• Excellent people skills and an upbeat and enthusiastic attitude.
• Good time management skills and the ability to prioritize
• Strong computer skills
• Superior professionalism and judgment & Global perspective
• Strong technical and analytic skills with attention to details.
• Ability to present data and conclusions in an organized, concise manner at all levels of the company

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