Company Description
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.
Job Description
Content Development:
- Create compelling written, visual, and multimedia content for websites, blogs, social media, email campaigns, and other marketing materials.
- Develop content ideas and concepts aligned with Brands’ marketing strategies and brand voices.
Social Media Management:
- Plan, create, and schedule engaging posts for various social media platforms.
- Monitor and respond to audience interactions, comments, and messages in a timely manner.
Analytics:
- Analyze content performance using analytics tools and adjust strategies to improve engagement and reach.
Collaborative Projects:
- Work closely with the marketing team, graphic designers, and other stakeholders to ensure content aligns with brand guidelines and marketing goals.
Research and Trend Analysis:
- Stay updated on industry trends, emerging digital marketing techniques, and competitive analysis to inform content strategy.
- Conduct thorough research to ensure accuracy and relevance of content.
Qualifications
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Proven experiences (at least two years) as a Content Creator, Copywriter, or similar role.
- Excellent writing, editing, and proofreading skills.
- Proficiency in content management systems (CMS) and social media platforms (TikTok, Facebook and Instagram).
- Ability to work independently and manage multiple projects simultaneously.
- Creative mindset with a strong attention to detail.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
Additional Information
We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.
We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
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