Assistant Influencer Strategist - FAM

Posted Yesterday
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New York, NY
Entry level
Agency • Digital Media
The Role
The Assistant Influencer Strategist will assist in developing and executing influencer marketing campaigns, managing influencer outreach, and conducting research to identify relevant influencers. Responsibilities also include measurement, reporting, and monitoring competitor activities in the social media landscape.
Summary Generated by Built In

Assistant Influencer Strategist

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

M Booth is looking for an Assistant Influencer Strategist! This position plays a vital role in developing and executing influencer marketing campaigns to drive popularity and create stop-in-your-scroll content.

A few things to know before applying:

  1. Team is everything. We pride ourselves on being egoless (or close to it). If you like being part of a supportive and selfless group of people, there’s a good chance you’ll be a fit.
  2. Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, tinker, solve problems, and make cool things, we’d love to chat.
  3. This is a fast-paced environment. Be able to roll with it, while holding onto your spirit and sense of fun!

Responsibilities:

  • Assistance in the development and implementation of influencer marketing strategies and campaigns
  • Research and identification of relevant influencers across various social media platforms and niches, considering target audience and brand alignment
  • Management of influencers through outreach, negotiation, and contract management, ensuring timely delivery of content and adherence to brand guidelines
  • Sharing updates on trends, socialplatform updates, FTC guidelines, and industry changes
  • Measurement, conducting ongoing reporting and packaging it into client-ready report
  • Monitoring of competitor social and influencer activity

What You’ll Bring:

●    Ideally, experience/ background knowledge in CPG (Consumer Packaged Goods) brands 
●    Strong writing and communication skills (social media writing a plus)
●    Ability to follow process and clearly-outlined steps and protocols
●    Good at time and project management (administratively sound with a strong attention to detail)
●    Is intrinsically motivated, takes ownership of projects and follows them through to the end
●    Can stay centered and work effectively in a fast-moving environment
Nice-to-haves:
●    Experience/ background knowledge in CPG (Consumer Packaged Goods) brands 
●    Experience in influencer relations
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
●    A workplace that’s alive with courage, ideas, respect and humanity
●    Professional growth and development programs to help advance your career
●    Comprehensive health care and wellness plans for your entire family
●    A 401(k) Savings Plan and Flexible Spending Accounts
●    Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
●    Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
●    SALARY: $49,000-55,000

Location: New York office

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



The Company
HQ: New York, New York
357 Employees
On-site Workplace
Year Founded: 1984

What We Do

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do.

M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world.

The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

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