Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Are you a creative and strategic digital marketing professional looking to make a significant impact? PruBSN is seeking an Assistant Director, Social & Digital to lead our efforts in modernizing and rejuvenating our brand. This role offers a unique opportunity to shape our digital presence, drive brand awareness, and engage with our audience through innovative and interactive channels.
Job Description
- Manage digital campaigns, enhancing customer engagement through personalized and interactive channels.
- Leverage various digital platforms such as social media and the company's official channels to drive brand awareness and generate high-quality leads.
- Optimize performance marketing efforts to maximize ROI and achieve measurable business outcomes.
- Modernize and rejuvenate the brand, making it relevant and competitive in the digital age.
Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- A minimum of 5-7 years of experience in digital marketing, social media management, or brand communication.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of social media platforms, digital marketing tools, and analytics.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Strong project management skills and attention to detail.
- Experience with content management systems (CMS) and digital marketing software.
- Knowledge of SEO, SEM, and other digital marketing best practices.
Personal Attributes:
- Creative thinker with a passion for digital marketing and brand communication.
- Strong analytical skills and data-driven mindset.
- Ability to adapt to a fast-paced and dynamic work environment.
- Excellent interpersonal skills and the ability to build strong relationships with stakeholders.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Top Skills
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region.
Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets.
We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information
Prudential plc: https://www.prudentialplc.com/
Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
