Asia Marketing Assistant

At AlixPartners, we solve the most complex and critical challenges by moving quickly from analysis to action when it really matters; creating value that has a lasting impact on companies, their people, and the communities they serve. By understanding, respecting, and honoring the needs of our employees, clients, and communities, AlixPartners actively promotes an inclusive environment. We strongly believe in the value that diversity brings to our experiences and are committed to the perpetual enhancements of initiatives, policies, and practices. We hold ourselves accountable by providing the space for authenticity, growth, and equity for everyone. 

As the Asia practice becomes larger and more established, there is a greater need to support multiple marketing and business development needs. This role will play an important role in supporting, developing, and executing the BD and events activities for AlixPartners Asia Team.

The practice is focused on delivering quality convening opportunities to help it create and develop strong commercial relationships with target clients and referral sources across Asia. This role will support the regional marketing team, as well as having close interaction with the client service teams.

Key Responsibilities

• Work with practice leaders to support the creation of clear, actionable, and targeted marketing and business development activity plans that flow from the business plans to help achieve marketing objectives with target referrers and clients
• Collaborate in the development of comprehensive plans, focused on regular and frequent follow up and engagement with target referrers and clients
• Organize and deliver AlixPartners hosted events, including regular dinners, for current and new referrers and clients. Ensure that events are executed to the highest standards, creating full pre-and post-event follow-up activities
• Work with the design and CRM team to create event invitations, manage attendee lists, and ensure follow-up to all invitations to ensure that the ‘right’ people are invited to each event
• Support the development of marketing content, event collateral and other BD materials to support outreach and engagement
• Manage broader practice BD activities, including Directory submissions and other industry relevant activities
• Proactively seek thought leadership author opportunities with reputable trade publications, speaking opportunities in trade events for practice across core practice disciplines
• Proactively promote, monitor and manage Asia’s online presence in professional portals such as LinkedIn and WeChat
• Create and keep up to date a register of all practice corporate hospitality requests and ensure that any hospitality events are aligned to BD strategies and goals and are tracked the firm’s CRM system
• Manage the calendar and agendas for regular meeting with the regional practice leads as required. Ensure that documentation and reports are prepared in advance of meetings as required
• Be an active member of the wider Asia marketing team to provide support during peak periods

Key Stakeholders

Line manager: Asia Marketing Manager

Key stakeholders: Practice leaders, PMDs and Marketing leadership

Experience & Knowledge

• 3+ years of B2B business development experience – preferably in a professional services environment
• Experience of working in a matrix environment – desirable

Skills

• Excellent written and verbal communication skills in English, Mandarin and Cantonese. Other Asian languages would be valuable but not essential
• Ability to speak with confidence and influence change both internally with senior leaders and externally with third party partners
• High level proficiency in Microsoft Suite – essential
• Digital native – a solid understanding of established digital marketing platforms

Personal Attributes

• Robust and resilient – able to navigate relationships in a high performance environment
• Comfortable providing recommendations and advising with confidence to senior level stakeholders even when there is ambiguity involved
• Results orientated – ensure every activity has a commercial goal or objective that guides the planning and execution of activities
• Great communicator – collaborate with multiple stakeholders across the organization, interpret requirements, establish clear objectives, build timelines and report back
• Excellent work management skills – capable of managing and coordinating a broad and demanding, fast-paced workload in an organized, controlled and efficient manner with the ability and confidence to prioritize as required
• Well organized – ability to multi-task, manage time efficiently, and take on new activities as business needs and priorities change
• Attention to detail – ensure own and others’ work is to the highest standard
• Flexible – ability to take ownership of projects, deliver on time and to budget
• Enthusiasm and energy – a willingness to learn and possesses a ‘can do’ approach, with solid people skills and a team player
• Ability to work full time in an office and remote environment
• Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners’ Code of Conduct and foster an inclusive environment with people at all levels of an organization