Artistri® Global Marketing Leader

Posted 13 Hours Ago
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Station, KY
Senior level
Manufacturing
The Role
The Global Marketing Leader for Artistri® Digital Inks develops and implements brand and marketing strategies, translating these into actionable plans in collaboration with business units. Responsible for market insights, competitive analysis, and driving marketing initiatives to achieve business objectives and identify market opportunities.
Summary Generated by Built In

At DuPont, we are working on things that matter; whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. 

If you would like to be a part of a premier multi-industrial company that is delivering sustainable solutions that bring real purpose and value, of a company with collaborative spirit because it believes that we work best when we work together as a team and values the diversity of thought, then DuPont is the company for you!

We are excited to share that on May 22, 2024, DuPont announced plans to separate(1) into three industry-leading, independent publicly traded companies. This strategic move will create focused businesses with distinct investment profiles. We believe the proposed separations will create opportunities for all three future companies to better serve their customers and unlock long-term value for stakeholders. This process is expected to take 18-24 months from the date of announcement to complete. We are committed to supporting our employees throughout this transition and ensuring a smooth and successful separation process. We look forward to welcoming new talent who are interested in contributing to the continued success and growth of our evolving organization.

WHY JOIN US?

Our purpose is to empower the world with essential innovations to thrive. We work on things that matter! 

Have the Opportunity to chart your own course, challenge yourself, and acquire new capabilities to build a rewarding and fulfilling career. We reward employees with competitive pay and incentives to recognize skills, competencies, and contributions to business results. 

Get to Experience a collaborative environment where teamwork is celebrated with flexibility that enhances balance and an inclusive atmosphere that is welcoming to all!

Get to know our Purpose and make it yours by bringing innovations to market that improve the world, share a commitment to sustainability that makes our planet better and give back to communities in which we work and live.

DuPont Electronics & Industrial has an open position of Global Marketing Leader. The Global Marketing Leader is responsible for developing and implementing effective brand and global marketing strategies for the Artistri® Digital Inks business.   This role is accountable for developing marketing strategies and translating these strategies into actionable execution plans in cooperation with business leadership, Sales, R&D and Product Management. The scope of brand and market management responsibilities includes the execution of needs-based-segmentations, market insights and VOC, competitive intelligence, product marketing, marketing programs & brand activation.  

The Artistri® Digital Inks Global Marketing Leader will drive and own the development of both long- and short-term business and marketing plans for major products to meet share, volume, profit, customer and brand objectives.  He/she will initiate, organize and coordinate the marketing and brand strategy for Artistri® to ensure the business’ strong market position and differentiation to achieve maximum sales volumes and profits.  He/she will also be responsible for identifying long-term opportunities within the market based on unmet customer needs and subsequently prepare the plans to develop, test and launch new valuable offerings to grow wallet share.

Additional Responsibilities Include

  • Responsible for the development and execution of the Artistri® Global Marketing Plan consistent with Global Business Plan in collaboration with multi-functional teams
  • Assessment of competitive strengths, weaknesses and strategies to position our business to anticipate and respond faster than the competition in the introduction of solutions and platforms.  He/she is a key member of New Product Commercialization teams
  • Responsible for marketing program development to drive profitable growth in targeted market segments
  • Develops pricing strategies across as required to support global customers and pricing consistency
  • Organizes market information/knowledge in an insightful and impactful way that informs strategic choices and results in business growth
  • Brings marketing processes and tools to resources in support brand goals and drive the marketing funnel
  • Develops and implements brand activation programs to achieve measurable sales and marketing results

Qualifications

  • Master’s degree and/or MBA preferred
  • Several years of Sales and/or Marketing experience
  • Strong marketing skills and experience with a proven track record of developing market insights, creating value propositions, conducting segmentation, setting product and pricing strategies, conducting competitive assessments, and commercializing new products and business models
  • Ability to formulate business strategies and to translate strategy into flawless execution plans with deliverables, milestones and timelines
  • Experience leading cross-functional teams to achieve business results through influence across many levels of the organization
  • Experience with funnel management and Salesforce.com
  • Experience with digital marketing tools such as AEM, Salesforce, and data analytics
  • Process management and ability to ensure roadmaps align with broader strategy and investment priorities
  • Critical thinking, hands-on attitude, and forward-looking orientation to drive for results
  • Exceptional interpersonal and communication skills including verbal and report presentation abilities
  • Six Sigma black belt and/or strong project management skills desired
  • Availability for travel - 20% of the time

Join our Talent Community to stay connected with us!

DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information.

(1)The separation transactions are subject to satisfaction of customary conditions, including final approval by DuPont's Board of Directors, receipt of tax opinion from counsel, the filing and effectiveness of Form 10 registration statements with the U.S. Securities and Exchange Commission, applicable regulatory approvals, and satisfactory completion of financing.  For further discussion of risks, uncertainties and assumptions that could impact the achievement, expected timing and intended benefits of the separation transactions, see DuPont’s announcement.

The Company
HQ: Wilmington, DE
22,797 Employees
On-site Workplace

What We Do

Beware of recruitment scams! Please read important information for job seekers: https://www.dupont.com/careers/hiring-faqs.html

It's a time of incredible progress at DuPont — a time of momentum. It's the time for change makers, for the doers and pioneers, to create essential innovations the world needs. We aren’t just creating a better future, we’re working together to invent a better now. So bring your best self and join us in uncovering insights that will transform the world.

Why wait for a better future? Invent a better now.

Learn more at dupont.com.

Please take the time to review our comments policy before commenting on our page. http://dptn.ws/policy

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