At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Trainee / Freiwilliges Praktikum (Universität) im Bereich Marketing
- Titel: Optimierung der organischen DTC Kommunikation bei der Vermarktung von verschreibungsfreien Tiermedikamenten
- Aufgaben:
- Optimierung und Überarbeitung der ausgewählten Webseiteninhalte (www.meinhaustierundich.de; organische Inhalte und Verlinkung zu den Brand-Towers in Zusammenarbeit mit Digital Marketing und Brand Managern)
- Erstellung einer Social Media Message Map für
- Produkte Advantage, Advantix, AdTab, Seresto
- Allgemeine Tierhalterkommunikation
- Etablierung eines Community-Management Prozesses (in Zusammenarbeit mit der Mediaagentur)
- Ausrichtung der organischen DTC Kommunikation auf die Brand Strategien (in Zusammenarbeit mit den Brand Managern)
- Erworbene Kenntnisse / Erfahrungen
- Kennenlernen von Brand-Strategien
- Ausrichtung von Werbemaßnahmen auf Brand-Strategien
- Zusammenarbeit mit externen Agenturen und Funktionen
- Eigenständige Projektarbeit
- Kennenlernen von digitalem Media-Funnel
- Customer Touchpoints
- Grundsätze des Digital Marketings: SEO, Social Media organische Maßnahmen und Paid Media
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
What We Do
At Elanco, we work to improve the health of animals through innovative products and services for pets and farm animals around the world. As a global animal health company, we provide solutions that empower our customers to advance a vision of Food and Companionship Enriching Life. Since 1954, Elanco has committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives.
Healthier animals are the key to making our lives better - This is the fundamental belief uniting all global Elanco employees. That’s why we are committed to the idea that our business can be a unique force for good for all in society.
Through our Elanco Healthy Purpose™ framework of Environmental, Social and Governance (ESG) commitments, we focus on delivering sustainable solutions to advance the well-being of animals, people and the planet. This program also enables our employees around the world to take paid time off to make an impact as a volunteer, offering their time or talent to give back to our customers, causes and communities. #ElancoHealthyPurpose #WeAreElanco
