APAC Marketing Strategy Manager

Posted 4 Days Ago
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Victoria
30K-70K
Senior level
Marketing Tech
The Role
Lead the development and execution of overarching marketing strategies for candidates or hirers across the APAC region, ensuring alignment with company objectives and leveraging customer insights.
Summary Generated by Built In

Company Description

About SEEK

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation.

Life at SEEK

SEEK’s purpose is at the centre of everything we do. Our SEEK, which defines the way we work, is all about what makes us unique and a little bit different. Passion, Team, Delivery and Future are our principles that drive innovation and creativity. SEEK strives to support employee wellbeing by providing an amazing experience at work which led us to being named AFR BOSS Top 10 Best Places to work in technology for the fourth year in a row. We are proud to work in an environment that's inclusive where everyone's unique ideas, experiences and perspectives are valued.

Our award-winning head office in Cremorne (just a 4 min walk from Richmond station) provides an exceptional space to collaborate with colleagues. The building provides sweeping views of the city, a games area, sit and stand desks at every workstation, modern end-of-trip facilities and Thursday night drinks which gives our people an opportunity to connect in a social setting.

Job Description

We are seeking an experienced and strategic Marketing Strategy Manager to lead the development and execution of marketing strategies for candidates or hirers across the APAC region. This senior role will collaborate closely with segment, product, channel, and country teams to ensure marketing initiatives align with company objectives, OKRs, and market demands.

What You’ll Do:

  • Lead the creation and development of the overarching APAC marketing strategy for B2C (candidates) or B2B (hirers), ensuring alignment with company strategy and OKRs
  • Leverage customer and market insights to ensure that marketing strategies are informed by the latest trends and customer behaviours
  • Act as a strategic advisor for key stakeholders across the business, providing insights and recommendations on marketing strategies, challenges, and opportunities
  • Build a deep understanding of customer needs and behaviours across the APAC region, ensuring that customer insights and feedback are continuously integrated into the development and refinement of marketing strategies
  •  
  • Work cross-functionally with various collaborators including country teams to develop and elevate marketing strategies, ensuring they are market-appropriate, actionable, and measurable
  •  
  • Establish clear strategic priorities and achievable marketing goals, ensuring focus on the most impactful initiatives
  • Work with research and data teams to gather and analyse customer feedback, ensuring that marketing strategies are aligned with the evolving needs of candidates and hirers

The team:

  • The APAC Marketing Strategy team is responsible for shaping the overarching marketing and brand strategy, working closely with segment, product, channel, and country teams to ensure alignment with company objectives. The team manages a diverse portfolio of research studies and market/customer-focused data analytics to uncover valuable customer insights, ensuring the voice of the customer is integrated throughout the organisation.
  • Our team members are based in Melbourne, Singapore and Kuala Lumpur, providing an international perspective and collaboration across SEEK’s key markets.

Qualifications

  • Proven experience in developing and leading marketing strategies in a regional or global context, ideally within the APAC region
  • Strong understanding of how to align marketing priorities with business strategy and OKRs
  • Experience in managing cross-functional teams and collaborating with senior leadership to influence strategic direction
  • Excellent analytical and problem-solving abilities; capable of conducting detailed analysis and providing strategic insights
  • Expertise in data-driven decision making, including experience with marketing performance metrics, customer analytics, and competitive analysis
  • Outstanding verbal and written communication skills, with experience crafting executive-level presentations

Additional Information

At SEEK we offer:

  • Annual Performance Bonus Plan
  • Support of flexible working, including a mix of office and work from home days depending on your role.
  • Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
  • Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
  • The opportunity to work from anywhere for up to 4 weeks per financial year

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

Top Skills

Competitive Analysis
Customer Analytics
Data-Driven Decision Making
Marketing Performance Metrics
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The Company
Cremorne, Victoria
2,922 Employees
On-site Workplace
Year Founded: 1997

What We Do

SEEK is a global leader in employment marketplaces, solving real problems for our customers and connecting the right people with the right work. Our platforms are used by approximately 60 million candidates worldwide, we have relationships with over 450,000 hirers and exposure to around 900 million people, which means we really know the markets we are operating in. With an international presence that spans Australia, New Zealand, South-East Asia, Brazil and Mexico, your career can take you in many directions at SEEK.

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