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Analytics Coordinator is an integral member in supporting our Brands (Master Accounts) by ensuring the expectations and performance metrics of digital services are achieved. We are seeking a data-driven professional who excels at analyzing large data sets and interpreting them to provide insights. This person should possess strong technical skills and be familiar with Google Analytics (GA4), Pixels and other tracking tools such as Adobe Launch and Meta Tagging Assistant. We need someone who is a whiz at Google Tag Manager (GTM), tracking conversions and troubleshooting any issues. A great Analytics Coordinator is a problem solver who can translate data insights into actionable recommendations that drive business growth and ROI. Geared for growth, the Analytics Coordinator should also be able to use their experience in analytics to provide feedback to junior team members on reports and train/mentor junior team members on strategy, analytics, insights and reporting.
Responsibilities:
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Configure and maintain GA4 Properties and GTM containers (Main)
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Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
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Develop and implement measurement strategies for tracking user behavior and conversion rates
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Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
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Collaborate with digital services, development and CRM teams to ensure tracking and reporting requirements are met
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Conduct A/B testing and other experiments to optimize website and app performance
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Provide recommendations for improving user experience and driving conversions based on data analysis
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Assist in tagging with Google Tag Manager and pixel implementation
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Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio
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Prepare marketing performance reports for clients and present reports
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Answer client questions about reporting and campaign performance
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Respond to clients’ GA4 and GTM requests within standard SLAs
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Assist both digital services for client needs and marketing team for internal needs
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Stay up-to-date with industry developments and best practices in analytics and measurement
Requirements:
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Proficiency with Google Analytics 4 & Google Tag Manager (GTM)
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Fluency in English (verbal and written)
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Basic coding experience (HTML, Javascript)
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3 years of experience in digital marketing analytics
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Experience with Google Analytics 4 implementation and reporting
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Strong understanding of data visualization and dashboard creation
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Understanding of data-driven decision making
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Experience with data analysis and interpretation
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Proficiency with Excel, Google Sheets and Looker Studio
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Proficiency with PowerPoint and Google Slides
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Ability to synthesize data into compelling presentations
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Ability to set up both online and offline conversion tracking
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Ability to identify key performance indicators (KPIs)
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Experience with A/B testing and experimentation
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Strong problem-solving and analytical skills
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Ability to train junior team members on analytics and insights reporting
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Excellent written and verbal communication skills
Top Skills
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
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