Analyst, Media Analytics

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The Analyst position is an entry-level position that uses research, data, reporting and analytics techniques to answer client business questions, assists with developing 'test-and-learn' approaches that roll-up to the client's larger learning objectives, and implements best practices around research, analytics and campaign measurement.

Responsibilities:

• Help drive day-to-day research & analytics efforts while delivering impactful, actionable insights
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Synthesize research results and uncover overarching themes to drive the client's business forward
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research (Nielsen, MRI, ComScore, eMarketer, etc.) and agency research applications to client business
• Foster strong relationships with internal client teams
• Assist internal groups in maximizing the use of available research sources and proprietary studies

Qualifications

• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 6+ months of related experience
• Experience in media/marketing research, consumer insights, business consulting, or data analysis
• Demonstrated interest in quantitative and qualitative research, experimental design, and data analysis
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python)is a plus
• Experience with Tableau, GoodData, Datorama, SQL is a plus
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $52,500- $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/10/2024.

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REQ # 24-9635