Analyst, Local Investment

Posted Yesterday
Be an Early Applicant
New York, NY
59K-88K Annually
3-5 Years Experience
AdTech • Marketing Tech
The Role
As a Local Media Analyst at Publicis Media Exchange, you'll forecast audiences in local markets, manage timelines to achieve performance metrics, and become proficient in local media buying tools. You'll support critical data components for investment decisions and receive training to enhance your advertising knowledge.
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Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Ignite your career as a Local Media Analyst in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more crucial than ever, providing clients with market-specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local Media bringing together our Collective, Spark, Starcom, and Zenith agency brands. Join our team and use your love of Analytics across Local Video and Audio. Become part of a team that provides one of the most critical functions in The Publicis Media Exchange!

Our analysts are the foundation of our local buying process, providing the critical data components that inform buys across all agencies and clients. This role is all about the numbers, tapped into the pulse of evolving measurement methodology and setting the stage for company and client success.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

As an Analyst, you will:

  • Learn how to forecast audiences in all market areas in your assigned local markets
  • Learn how to manage timelines successfully and ensure key performance metrics are achieved
  • Become an expert on the leading local buying platforms and tools
  • Become an expert on local market nuances
  • Be evolved in testing and activating new workflows concept
  • You will have the full support of our Supervisors and Management to fuel your growth and maximize your potential
  • You will have access to additional training on a vast library of advertising content

Qualifications

If you have 3+ years of experience in Local Video and Audio Investment and with specific television and radio knowledge. If you are approachable, collaborative, responsible and accountable. If you exhibit sharp attention to detail and great math skills. If you have a proficient knowledge of Excel and experience with HMX, OX, and Prisma media platforms. If you have a strong understanding of local media measurement (Nielsen and Comscore), then this could be an outstanding opportunity for you!

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $58,500 - $88,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/25/2024.

#LI-Hybrid

Req 24-12406

Top Skills

Excel
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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