Analyst, Consumer Experience | Energy

Posted 5 Days Ago
Be an Early Applicant
Charlotte, NC
Junior
AdTech • Big Data • Digital Media • Marketing Tech • Mobile
We close the loop between consumers and brands.
The Role
As a Consumer Experience Analyst, you will lead customer experience optimization efforts, analyze visitor behavior, and develop new features to enhance user experience and increase revenue. You will manage testing initiatives, communicate performance metrics to stakeholders, and collaborate with engineering and creative teams to define product features.
Summary Generated by Built In

As a Consumer Experience Analyst, you’ll work with RV business leaders and drive the operations of the fastest growing segment within our Energy team. You'll iterate through customer experience optimization (journey optimization), deep diving into visitor behavior and performance, and driving the creation of new features and tools that enhance the customer experience and drive additional revenue.

*This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week. 

What You'll Do:

  • Own testing initiatives and product feature development from start to finish using statistical techniques to build hypotheses, examine data, and derive actionable conclusions.   
  • Analyze testing performance against core KPIs that align with the broader business goals.
  • Communicate performance to key stakeholders, both internal to Red Ventures, and external to Clients.
  • Manage the development of new user-centric features & flows to help streamline the customer experience, and drive additional value to the business.
  • Operate as a primary owner of the product, using data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the product.
  • Work directly with Engineering and Creative teams to define features and create a user experience roadmap to bring your ideas to life
  • Communicate timelines, goals, new ideas, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.

What We're Looking For:

  • 1+ years of experience as a Digital Operations Analyst, Product Analyst, or Business Analyst with hands-on data analysis experience pulling strategic insights
  • Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases.
  • Able to apply foundational analytical techniques (segmentation, clustering, correlation, regression, classification etc.) to enhance analysis to discover deeper trends and relationships to determine action items
  • Ability to discern signal from noise using statistical approaches such as sampling, hypothesis testing, and a/b testing
  • Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (SQL) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
  • Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we dont answer on a day to day basis
  • Proficient with Google Analytics, Adobe analytics or another segmentation platform; can segment data and analyze performance based on meaningful differences between user groups.
  • Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
  • Strong bias towards action by demonstrating initiative to move projects forward independently, asking questions as the need arises and leveraging resources available 
  • Excellent organizational and communication skills.
  • Passionate about understanding customer behavior and improving the quality of interactions.

Compensation

  • USA Compensation Range: $80,000 - 90,000*
    *Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]

If you are based in California, we encourage you to read this important information for California residents linked here.

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.


Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

Top Skills

SQL
The Company
HQ: Fort Mill, SC
4,000 Employees
Hybrid Workplace
Year Founded: 2000

What We Do

Red Ventures is a portfolio of digital companies that brings consumers and brands together through powerful, customized online experiences. We use online marketplaces, strategic partnerships and passionate people to unleash transformative digital growth and solve complex problems across a variety of industries.

Why Work With Us

The culture here is fast-paced and innovative, with a “work-hard, play hard” mentality. We’re what happens when you cross a tech start-up with a rapidly-growing global company.

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