About Plum
Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.
Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.
Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.
About the role
This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.
If you believe that every interaction is an opportunity! Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.
Roles and Responsibilities
- Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.
- Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts
- Work closely with the Marketing team in terms of developing account-based content and collaterals
- Create outbound activities through personalised email, cold calling, social selling for opportunity qualification
- Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects
- Develop strong product knowledge - learn Plum’s playbook, ABM tactics and selling practices
- Qualify and develop outbound leads across the business lines through strong communication and discovery
- Run 1-to-1, 1-to-few and 1-to many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects
- Track effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns
Experience and Qualifications
- 2+ years of work experience in any customer-facing prospecting role
- Experience in SAAS, IT companies preferred
- Clear, concise, and effective written and oral communication skills
- Empathy towards customers and understanding their needs
- Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers
- Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, Seamless.ai, Outreach.io etc.
- Proven track record of consistency in achieving targets
What We Do
Plum is a talent assessment platform that strips away bias and reveals human potential to revolutionize how global enterprises hire, grow, and retain talent. With unmatched scalability, Plum powers more objective and equitable talent decisions across the employee lifecycle using the predictive power of psychometric data.
With Plum, you can:
• Quantify job fit to match the right people to the right roles
• Spot potential to objectively identify and start developing future leaders sooner
• Grow your people by empowering them with personalized career insights
• Work better together by equipping leaders with insights to build high-performing teams
Plum data is 4X more predictive of future job success than what you’ll find on a resume, so you can finally look beyond credentials, degrees, and past job titles to discover what candidates and employees are truly capable of achieving if given the opportunity. That means you can build a more diverse talent pipeline by surfacing people for opportunities based on raw talent and potential, regardless of race, gender, or background.
