Analitycs & CRO Specialist

Posted 4 Days Ago
Be an Early Applicant
Milano
Mid level
Gaming • News + Entertainment
The Role
You will manage analytics and conversion rate optimization (CRO) by implementing tracking tools for digital analytics and A/B testing. This role includes writing technical documentation and collaborating with developers to enhance user experience on Sisal's digital properties.
Summary Generated by Built In

About us:  

Founded on the dream and insight of three sports journalists in 1945, Sisal was the first Italian company to operate in the gaming and betting industry as a government licensee.  

As of August 4, 2022, Sisal is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator, with a portfolio of globally recognized brands and listed on the London and New York stock exchanges.

The company’s commitment to building a more responsible future rests on a sustainability strategy with long-term objectives to affirm Sisal as a leader in Responsible Gaming, an innovative and sustainable company and an exemplary work environment. 

 

What you’ll do: 

  • You will join the team of ​Experience Design ​​ and in particular in the business / management ​​​Analytics & CRO Team.​​​ reporting directly to Analytics & CRO Manager 

  • You will have the opportunity to be involved analytics & CRO activities for online properties, managing tools and implementing the tracking necessary for Digital Analytics (Analytics) and CRO (A/B testing and customization) activities in order to improve the conversion and user experience on sisal digital properties. 

 

Who you are: 

  • You have at least 3 years years of experience in ​analytics tracking 

  • You have a degree in Computer Science, Engineering, Economics; 

  • You have excellent knowledge of Adobe Analytics, Launch, Tealium, Google Analytics, GTM, Adobe Target, Adobe Data Collection ; 

  • You are proficient in English and Italian, both spoken and written; 

  • You are ​ to write, implement and debug technical documents for sites and apps; you are able to set A/B Tests ; 

  • You know and are able to communicate the tagging implementation strategy and logic to a developer team. 

 

Preferrably, you also have: 

  • Basic knowledge of  JavaScript and other languages such as HTML, CSS.  

 

What we offer you/you can expect from us: 

  • ​​Permanent contract; 

  • Hybrid work;

  • An inclusive place to work;

  • Company-Owned Devices: laptop and business mobile phone; 

  • Meal Allowance; 

  • Supplemental Health Insurance. 

 

Looking for a role that can support your learning and career goals: 

  • Psychological well-being: online meditation courses, medical online service, counselling service thanks to the support of certified psychologists and coaches; 

  • Continuous learning for soft and hard skills (es. learning platform; managerial learning to be fully exploited thanks to FlexiLearning, which allows you to dedicate at least 4 hours per month for your professional growth);

  • Support for parents, children and financial aid for mothers; 

  • Volunteering during your working hours. 

 

Equal Opportunity  

Sisal is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of sex, age, culture, religion, ethnicity, sexual orientation, gender identity and expression. 

 

Location: Milano, via Ugo Bassi 6

#Li-HYBRID

Top Skills

CSS
HTML
JavaScript
The Company
HQ: Milan, Lombardy
2,858 Employees
On-site Workplace

What We Do

Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.

Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.

Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.

Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.

The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.

Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.

Responsible gaming is in our DNA and it holds the key to our future.

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