About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio spans across diversified real estate classes which include integrated developments, retail, office, lodging, residential, business parks, industrial, logistics and data centres. With a presence across more than 260 cities in over 40 countries, the Group focuses on Singapore, China and India as its core markets, while it continues to expand in markets such as Korea, Japan, Australia, Vietnam, Europe and the USA.
Job Description Summary
The lyf AOB is the creative mind (and hands) at lyf. He/she plays a crucial role in translating lyf’s brand values and brand content pillars into social experiences for the guests at lyf Funan Singapore. He/she builds a lyf community through partnerships with local influencers, organizations, and businesses. The AOB will enjoy working with internal and external stakeholders in a fast-paced, global organization through curating relevant workshops, brand collaborations, and events.
In addition to property-level responsibilities at lyf Funan Singapore, the lyf cluster AOB will be required to work closely with the other AOBs at the operating lyf properties in Singapore to coordinate events and manage a monthly event calendar for lyf in Singapore.
Job Description
Details of the roles and responsibilities include:
1. Partnership and Community Management
a. Create a network of partnerships with relevant merchants (e.g., F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to get special rates/preferred access for guests
b. Monitor social trends to source for relevant partners
2. Events and Community Engagement
a. Curate property-level weekly events aligned with the brand content pillars and cluster level events each quarter to drive brand awareness
b. Work closely with the lyf operations team to execute events
c. Serve as liaison for community/building-level or Ascott corporate event leads
d. Evaluate post-event ROI, in coordination with lyf Champion or lyf Area Manager
3. Guest Review Management
a. Respond to online reviews promptly
b. Manage internal guest reviews timely
4. Marketing Support
a. Coordinate with the regional and corporate marketing teams to execute annual/quarterly marketing strategies for the lyf properties in Singapore
b. Work with the regional and corporate marketing teams to curate pre and post-event marketing content to generate hype and drive participation for the events, especially on social channels
c. Keep abreast with latest digital marketing trends to understand trending keywords that will increase eyeball and awareness for event-related communications
Benefits
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
What We Do
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.
Within its ecosystem, CapitaLand has developed an integrated suite of investment management and operating capabilities that supports its real estate businesses and platforms in building core competencies across the real estate value chain. With this full stack of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses.
CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders
