Marketing Operations Manager (Campaign Ops)

Posted Yesterday
Be an Early Applicant
Singapore
Hybrid
Senior level
Artificial Intelligence • Cloud • Software • Cybersecurity
We are building the monitoring and security platform for developers, IT ops teams and business users in the cloud age.
The Role
The Marketing Operations Manager will lead the strategy, execution, and optimization of email communications, manage campaigns in Marketo, analyze campaign performance, and collaborate with partner teams for digital marketing best practices. This role requires at least 5 years of marketing operations experience, preferably in B2B technology, with strong skills in CRM systems and analytical reporting.
Summary Generated by Built In

Datadog is seeking a Marketing Operations Manager to join a growing and global Campaign Operations team, reporting to the Director of Campaign Operations.
As we expand our footprint in APAC, we need a dynamic and resourceful lead to help us grow campaign performance across the region. While you will be supported by the broader NYC team, this is an opportunity to mold our email strategy as the first campaign operations hire in the region. You will oversee the entire strategy, execution, and optimization of our email communication, partnering with teams in the region. You will play a critical role in driving the success of our marketing initiatives, regularly providing analytics and insight for channel optimization. If you're a strategic thinker, collaborative team player, and results-driven professional with a passion for problem solving, we invite you to apply and join our dynamic team.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do:

  • Lead development and execution of high-quality ad hoc and automated programs in Marketo
  • Segment lead database to build targeted audiences for promotional activities, ensuring partitions are in place to separate co-marketing leads from partner contacts
  • Ensure proper tagging, tracking, and lead flow for partner-sourced leads and proactively raise concerns or flag opportunities for improvement
  • Report on campaign performance to identify relevant trends, provide recommendations for ongoing optimization and drive implementation
  • Proactively meet with partner teams to understand campaign plans and provide guidance on digital marketing best practices and automation capabilities
  • Manage projects effectively, identify and escalate any potential campaign conflicts
  • Stay informed about the latest compliance and legal developments in email marketing and ensure adherence


Who You Are:

  • At least 5 years of marketing operations experience, ideally in a B2B technology environment
  • Deep knowledge and hands on experience with marketing automation and CRM systems, ideally Marketo and Salesforce
  • Some prior experience in developing emails, and familiarity with HTML and CSS
  • Strong analytical skills and prior experience reporting out to stakeholders, familarity with Tableau and SQL ideal
  • Detail-oriented, a self-starter, able to thrive in a dynamic environment
  • Strong verbal and written communication, and able to collaborate effectively
  • Demonstrated ability to manage multiple projects with multiple stakeholders simultaneously, and meet tight deadlines without compromising quality


Bonus Points:

  • Basic literacy in Japanese and/or Korean


Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.
Benefits and Growth:

  • Generous and competitive benefits package
  • New hire stock equity (RSUs) and employee stock purchase plan
  • Continuous career development and pathing opportunities
  • Product training to develop an in-depth understanding of our product and space
  • Best in breed onboarding
  • Internal mentor and buddy program cross-departmentally
  • Friendly and inclusive workplace culture


Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
About Datadog:
Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center.
Equal Opportunity at Datadog:
Datadog is an Affirmative Action and Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.
Your Privacy:
Any information you submit to Datadog as part of your application will be processed in accordance with Datadog's Applicant and Candidate Privacy Notice .

Top Skills

CSS
HTML
Marketo
Salesforce
SQL
Tableau

What the Team is Saying

Kyvaune
Josh
Darcy
Mia
Mike
LJ
Stephanie
Ian
Maura
The Company
HQ: New York, NY
5,000 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers' entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another.

Why Work With Us

At Datadog, we learn from and celebrate each other daily - each win is a team win. Datadogs solve tough problems, innovate pragmatically, and grow together. We promote from within, provide mentorship and opportunities for career development, and support our colleagues in the process. Best of all? We truly love what we do.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Datadog Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them and their team.

Typical time on-site: 3 days a week
HQNew York, NY
SG
New South Wales
Amsterdam, NL
Boston, MA
Denver, CO
Dublin, IE
Hanyang, KR
Lisbon, PT
Madrid, ES
Paris, FR
San Francisco, CA
Tokyo, JP
Learn more

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account