Amazon Advertising Manager

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold over 245 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers. 

Our mission is to build an eternal positivity machine--an enduring global brand that makes a growing positive impact on the world. Impact initiatives to date include Climate Neutral certification in 2022, our Poptivism platform and ChangeUp partnership, which have resulted in over $4 million in donations to over 400 non-profits, low-friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association accreditation, and adoption of an animal-free policy with respect to products and corporate sponsored meals.

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

The Role:

PopSockets is seeking a highly motivated and data-driven Advertising Manager to oversee paid media across global marketplaces, specializing in Amazon. This role will primarily focus on 6 key regions: the United States (US), Canada (CAN), United Kingdom (UK), Germany (DE), Japan (JP), and India (IN), as the business grows as will the list of priority regions (and potentially additional marketplaces other than Amazon). The ideal candidate will have deep expertise in Amazon Advertising platforms (Search, DSP), an appreciation for fine-tuning advertising to attain target KPIs, and a strong understanding of global e-commerce dynamics. If you are passionate about Amazon advertising and ready to take on a global challenge, we would love to hear from you!

Responsibilities:

• Own and operate advertising portfolios across key regions, setting the strategy and establishing systems to hit KPIs consistently.
• Build a team of overseas talent to help drive success
• Manage campaign matrix per region to ensure adequate coverage across all products, categories, and targeting tactics.
• Evolve the global Amazon Advertising strategy; Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each region.
• Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
• Maintain strong optimization routine and structure utilizing Skai and bulk optimization sheets to hit weekly and monthly TACoS, ACoS, and revenue targets.
• Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget disciplineRegularly use A/B testing and experimentation to improve campaign performance and user engagement.
• Work with the Product and Marketing teams to ensure consistent messaging and positioning across all advertising touchpoints
• Partner with the Content team to ensure that product listings and advertising creatives are optimized for performance.
• Collaborate with regional teams to ensure that Amazon advertising strategies and creatives are aligned with local market conditions and customer preferences
• Stay up to date with Amazon advertising trends and changes, ensuring PopSockets remains at the forefront of the Amazon marketplace.

Requirements:

• 3+ years of experience in Amazon advertising management, with experience in international markets
• Bachelor’s degree in Marketing, Business, or a related field.
• Amazon Advertising certifiedProven success managing large-scale, multi-region Amazon advertising campaigns.
• Strong understanding of Amazon Advertising platforms, including AMS, DSP, Sponsored Products, Sponsored Brands, and Sponsored Display.
• Proficiency with Amazon Advertising console and third-party reporting/analytics tools (e.g., Helium 10, DataHawk, etc.).
• Familiarity with Skai / Kenshoo preferred
• Expertise in Microsoft Excel, particularly in managing and extracting insights from large datasets.
• Strong analytical skills with the ability to interpret data and make data-driven decisionsTeach and be teachable

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.