Alternative Asset Custody Marketing Strategist (Remote)

Join Us!
Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com .
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.
Job Summary & Responsibilities
The Marketing Strategist will report to the Managing Director of SDIRA and Fund Custody (FC) in the SDIRA and FC Marketing Department. The Marketing Strategist is responsible for developing, executing, and optimizing marketing campaigns and content strategies aimed at nurturing leads, increasing client acquisition, and improving retention. The Marketing Strategist will collaborate with Sales Directors to align marketing efforts with sales objectives, ensuring effective communication and execution across B2B and B2C initiatives. This role requires a strong understanding of lead generation, campaign strategy/execution, digital marketing, and content creation to help drive Inspira's market leadership, visibility, and business growth.
Duties & Responsibilities:

• Collaborate with Sales Directors and the Managing Director to develop and execute comprehensive B2B and B2C marketing strategies, focusing on email marketing, content creation, and digital campaigns.
• Drive the creation of content for sales enablement (e.g., presentations, brochures) and lead generation (e.g., white papers), ensuring alignment with business goals. Lead the development and execution of content assets, including email newsletters, thought leadership articles, social media posts, and landing pages, collaborating with copywriters to ensure key messaging is on point and campaigns are optimized for performance. Manage the creation, optimization, and delivery of marketing campaigns across multiple channels, ensuring consistency and alignment with sales objectives.
• Help manage relationships with internal teams and outside agencies to deliver high-quality marketing collateral and content.
• Effectively manage multiple marketing projects, keeping all stakeholders informed, meeting deadlines, and staying within budget.
• Partner with the marketing strategist to develop and execute content creation strategies for events, webinars, and trade shows, assisting with planning and execution, and tracking their effectiveness through metrics.
• Report on the performance of email marketing campaigns, content engagement, and other marketing initiatives. Provide insights and recommendations for continuous improvement.
• Continuously monitor industry trends, competitors, and audience preferences to inform and adjust marketing strategies.
• Lead SEO/SEM strategy and execution, optimizing organic search performance and managing paid campaigns to drive traffic and conversions. Collaborate with the enterprise marketing team to ensure alignment with overall business goals, monitor key metrics, and continuously optimize campaigns for maximum ROI.
• Other duties as assigned.

#LI-Remote
Preferred Qualifications
Education & Experience:

• 5+ years of experience in marketing or communications
• Bachelor's Degree or equivalent in Business Administration with concentration in marketing, communications, or related area

Skills & Abilities:

• Expertise in email marketing, content creation, and digital marketing, with proven success in lead nurturing and client retention.
• Experience using CRM systems (preferably Salesforce) and marketing automation tools to manage campaigns and analyze performance.
• Strong creative, analytical, and problem-solving abilities, with the capacity to create engaging content and optimize campaigns for improved results.
• Proficient in content strategy, from ideation to execution, and aligning messaging across digital platforms.
• Familiarity with social media management, website optimization, and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proven track record of managing multiple marketing projects simultaneously in a fast-paced, deadline-driven environment.
• Ability to work cross-functionally with teams, including sales, creative, and external agencies, to achieve marketing goals.
• Strong written and verbal communication skills, with an ability to tailor content to different audiences.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).

Other Requirements:

• Infrequent travel (15%)
• Prolonged periods of sitting at a desk and working on a computer.

Compensation & Benefits
$75,000 - $92,000 per year