Agency Account Manager

Why Catalina? Catalina Marketing Costa Rica is part of the Catalina Group which is headquartered in the United States. The Catalina Group delivers omni-channel solutions to its customers with a long-standing history of rich data assets, but the company also recognizes its greatest asset is its people. The company’s guiding principles set the stage for winning in the markets we serve, and our potential is powerful. When you join the Catalina team, you will be part of an inclusive environment that embraces flexibility, community involvement, work-life balance as well as opportunities to grow professionally.

The Opportunity

The Agency Account Manager serves as a strategic partner to agency sales teams, leading end-to-end digital campaign execution from initial design through final performance analysis. This role blends data-driven planning with hands-on coordination across internal teams and external vendors to ensure campaigns meet business objectives. With a strong focus on client relationships, process improvement, and operational excellence, the AAM is key in driving revenue growth and campaign success. The ideal candidate brings a collaborative mindset, a passion for digital media, and a commitment to continuous improvement.

• Lead the development of data-informed digital campaign strategies that align with agency sales team goals by balancing historical insights, budget constraints, and best practices to drive campaign success and client satisfaction.

• Collaborate with Sales to finalize campaign design, collect all creative and trafficking assets, and ensure campaigns launch on schedule with clear alignment on objectives and timelines.

• Serve as the day-to-day liaison for agency sales and client teams, maintaining proactive communication throughout campaign execution to deliver transparency and resolve potential misalignment on KPIs.

• Partner with Ad Ops and Analytics to coordinate campaign set-up, monitor in-flight performance, and optimize delivery for cost efficiency, viewability, and third-party measurement standards.

• Manage campaign measurement by collaborating with analytics to define success metrics and deliver post-campaign performance reports that support sales efforts and build client trust.

• Anticipate and resolve operational or system-related issues by engaging internal teams and external vendors, ensuring campaign continuity and SLA adherence across all stages.

• Drive process improvement initiatives by identifying inefficiencies in campaign execution and proposing workflow enhancements that reduce friction and increase speed-to-launch.

• Mentor and support onboarding of new team members by sharing operational expertise and providing training on Catalina’s processes, tools, and campaign management methodologies.

• Take ownership of revenue tracking by managing billing workflows, validating delivery against expectations, and maintaining accurate monthly and quarterly forecasting in Salesforce.

• Support agency growth by identifying opportunities for campaign expansion or upsell, and communicating those with the sales team to pursue additional value creation.

• Elevate internal collaboration by proactively surfacing blockers, initiating solutions, and facilitating communication among cross-functional teams to keep campaign milestones on track.

• Maintain high-quality client relationships by consistently delivering campaigns that meet or exceed performance targets, securing repeat business and positive feedback from agency partners.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, or a related field.

• 3 to 5 years of experience in digital advertising, campaign management, or client-facing account roles within a media, agency, or ad tech environment.

• Proven ability to develop campaign strategies grounded in data analysis, client goals, and performance insights.

• Demonstrated experience coordinating cross-functional teams (e.g., Sales, Ad Ops, Analytics) to manage campaign execution and delivery timelines.

• Strong client relationship management skills, including the ability to communicate proactively, manage expectations, and navigate shifting priorities.

• Hands-on experience with media buying platforms, ad servers, and third-party measurement tools; knowledge of programmatic or RTB a plus.

• Advanced proficiency in Excel and PowerPoint to build campaign reports, analyze performance, and present outcomes to stakeholders.

• Familiarity with Salesforce or other CRM systems to manage billing workflows and revenue forecasting.

• Proven track record of identifying and implementing process improvements that streamline operations and reduce campaign launch times.

• Strong problem-solving and troubleshooting skills, with the ability to adapt quickly in fast-paced or ambiguous environments.

• Demonstrated capacity to mentor, train, or onboard teammates, sharing expertise in tools, workflows, and campaign best practices.

• Excellent written and verbal communication skills, with a collaborative mindset and the ability to translate technical details into actionable insights for diverse audiences.

The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically included in this description.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

This position may be performed as a hybrid position.           

About Catalina

Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. Catalina has operations in the United States, Costa Rica and Europe. To learn more, visit www.catalina.com or follow us on LinkedIn.

Catalina is committed to investing in, empowering, and retaining an inclusive community within our company. We are dedicated to hiring the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and a voice to be heard. Our goal is to ensure that all our talented professionals are equipped with support, resources, and the opportunity to excel.

Catalina values your privacy and is committed to protecting your personal information. Please review our privacy policy which provides details on how we process the data you provided for job applications.

We are committed to providing equal employment opportunities to all individuals and maintaining a safe, drug-free workplace in compliance with Costa Rican labor laws.

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