Affiliate Marketing Coordinator - Digital Marketing

About FRONT ROW Group:

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. 

We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. 

We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

Location: Ideally San Diego, NYC or LA based

We are seeking a detail-oriented and proactive Affiliate Marketing Coordinator to support our DTC and TikTok Shop affiliate services. In this role, you will help build and manage affiliate relationships, build and optimize communication , and support campaign execution for top brands in the Beauty & CPG industries. The ideal candidate has experience in PR pitching, creator marketing, understands affiliate programs and platforms, and thrives in a fast-paced agency environment.

Responsibilities:

• Identify & Build Affiliate Lists: Research and curate partnerships that align with client goals to drive engagement and performance.
• Influencer Outreach: Conduct outreach and secure collaborations across TikTok Shop and DTC affiliate programs.
• Relationship Management: Manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
• Execution & Tracking: Create newsletters, pitches, update commissions, and manage communication of brand promos, sales and activations to our affiliate network.
• Creator & Content Review Support: Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
• Performance Tracking & Reporting: Monitor performance, track KPIs, and create weekly and monthly recap reports with insights and recommendations.
• Cross-Team Collaboration: Work closely with the Social Commerce and Performance Marketing teams to provide input and ensure smooth execution of workstreams.
• Industry Research: Stay updated on marketing trends, competitor analysis, TikTok Shop developments, and key industry shifts in the CPG space.

• 1-2 years of experience in influencer marketing, affiliate marketing, or PR (agency or brand-side).
• Understanding of TikTok Shop, affiliate programs, and social commerce strategies.
• Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
• Excellent written and verbal communication skills for influencer outreach and reporting.
• Experience with TikTok Shop, Impact and Share A Sale platforms.
• Passion for social media, creator and publisher trends, and the evolving digital marketing landscape.

• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office)
• A fast-paced, high energy & dog friendly office space in Downtown San Diego with snacks and coffee!
• Company-Paid Parking at our Downtown San Diego Office

SALARY - $55,000-60,000