Advanced Marketing Analytics Manager

Sorry, this job was removed at 03:35 p.m. (CST) on Monday, Feb 17, 2025
Be an Early Applicant
Bengaluru, Bengaluru Urban, Karnataka
Artificial Intelligence • Healthtech • Analytics • Biotech
The Role

Job Description SummaryAs the Advanced Marketing Analytics Manager for International, you will be responsible for leveraging a multitude of datasets across the organization and developing analytical solutions to prioritize leads, design attribution models to understand the impact, and identify key points in the customer journey to improve our engagement and conversions. The International Region covers Europe, the Middle East, Africa, Latin America, India, Japan, ASEAN, Korea, and ANZ.
This role will report to the International Marketing Analytics Director and will partner with the International Marketing & Virtual Sales organization as well as the Segment and Marketing teams across Zones and LCTs. You will also maintain a close working relationship with Global Marketing, IT, and Data organizations to develop and scale advanced analytics solutions that will shape the Marketing strategy for International.

Job Description

Job Description

Key responsibilities include (but are not limited to):

  • Develop, implement, and manage lead scoring models to optimize lead prioritization and improve sales efficiency.
  • Design and implement attribution models (e.g., Multi-Touch Attribution, Market Mix Modeling) to evaluate and optimize marketing channel effectiveness and ROI.
  • Analyze and map customer journeys, identifying key touchpoints and opportunities for enhancement to improve engagement and conversion rates.
  • Use advanced statistical and predictive modeling techniques to generate actionable insights for business development and marketing teams.
  • Optimize marketing spend allocation through data-driven insights derived from attribution models and predictive analytics.
  • Perform segmentation analyses to identify high-potential customer groups and tailor strategies accordingly.
  • Work closely with IT and Global Marketing organizations to ensure that data needs for advanced analytics are part of Global data improvement roadmaps in the respective organizations.
  • Leverage existing capabilities in the Global Central data organization and build solutions to cater to the International region's needs.
  • Oversee the integration of analytics tools with Sales and Mar-tech systems (e.g., Salesforce, Marketo, Adobe, CDP) for lead scoring, journey optimization, and attribution analysis.

Required Qualifications:

  • 6-8 years of experience in marketing data science & analytics, or a related field with demonstrated proficiency in data mining, statistical analysis, and the application of advanced analytics techniques.
  • Bachelor's degree in a quantitative field such as Statistics, Data Science, Computer Science, Mathematics, Economics, or a related discipline.
  • Previous advanced analytics experience in the Med-tech industry or B2B.

Preferred Qualifications:

  • Relevant certifications in data analytics, machine learning or related areas is a plus. An advanced degree (e.g., Master's, Ph.D.) in a relevant discipline.
  • Strong understanding of data from tools such as Salesforce, Marketo, and Adobe.
  • Previous experience working with attribution models, including multi-touch attribution and Market Mix Modelling.

Skills:

  • Excellent communication and presentation skills in English, with strong stakeholder management abilities to work collaboratively across functional teams.
  • Demonstrated ability to develop advanced analytics solutions in data-sparse environments, using creative problem-solving, proxy metrics, external data sources, and imputation techniques to drive actionable insights and model accuracy.
  • Strong project management and cross-functional collaboration abilities.
  • Desire to work in a fast-paced, deadline-driven environment with customer first attitude.
  • Establish and maintain positive work relationships with peers, management, and customers, displaying a willingness to understand diverse points of view.

Additional Information

Relocation Assistance Provided: No

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Chicago, IL
50,282 Employees
On-site Workplace
Year Founded: 1892

What We Do

Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence.

As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform.

With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world.

We embrace a culture of respect, transparency, integrity and diversity.

Similar Jobs

GE Healthcare Logo GE Healthcare

Advanced Marketing Analytics Manager

Artificial Intelligence • Healthtech • Analytics • Biotech
Remote
9 Locations
50282 Employees
Hybrid
Bengaluru, Karnataka, IND
289097 Employees
Hybrid
Bengaluru, Karnataka, IND
289097 Employees
Hybrid
Bengaluru, Karnataka, IND
289097 Employees

Similar Companies Hiring

Stepful Thumbnail
Software • Healthtech • Edtech • Artificial Intelligence
New York, New York
60 Employees
HERE Technologies Thumbnail
Software • Logistics • Internet of Things • Information Technology • Computer Vision • Automotive • Artificial Intelligence
Amsterdam, NL
6000 Employees
True Anomaly Thumbnail
Software • Machine Learning • Hardware • Defense • Artificial Intelligence • Aerospace
Colorado Springs, CO
131 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account