Advanced Marketing Analytics Lead

Job Description

Who we're looking for

We are looking for an Advanced Marketing Analytics Lead to join our dynamic marketing team in Bangalore, Karnataka, India. As an Advanced Marketing Analytics Lead, you will play a crucial role in driving our marketing efforts through advanced analytics, providing valuable insights and strategies for effective decision-making.

This role calls for a combination of technical expertise, strategic vision, and leadership to enhance our marketing efforts through advanced analytics.This is an outstanding opportunity to work in a world-class organization and contribute to data-centric marketing strategies.

What you'll be doing

• Develop and implement a data science strategy that supports our marketing objectives, promoting growth and enhancing customer experiences.

• Apply your knowledge of predictive modeling and machine learning algorithms to enhance lead scoring, database segmentation, marketing attribution, and other related areas.

• Oversee the analysis of large datasets to identify patterns, trends, and insights that can shape effective marketing strategies and tactics.

• Communicate findings to our marketing and executive leadership teams, providing actionable recommendations that align with our business goals.

• Collaborate closely with cross-functional teams, including marketing, sales, product, and IT, to integrate and leverage analytics throughout the organization.

• Ensure flawless data integration and consistency across various platforms and teams.

• Keep up-to-date with the latest industry trends and innovations in data science and marketing analytics, incorporating successful methods into our organization.

• Drive continuous improvement of data science methodologies and tools to enhance our marketing performance.

• Establish and maintain data governance standards and practices, ensuring data integrity and compliance with relevant regulations.

• Work closely with our data engineering and IT teams to optimize data collection, storage, and analysis processes.

What you bring to the role

• Bachelor's or Master’s degree in Data Science, Statistics, Computer Science, Economics, or a related quantitative field or equivalent experience.

• Minimum of 5 years of experience in a data science role with a focus on marketing analytics.

• Advance skills in data science programming languages (e.g., Python, R) and database languages (e.g., SQL).

Preferred Qualifications:

• Proven experience with machine learning, statistical modeling, and other advanced analytics techniques.

• Strong analytical and problem-solving skills with the ability to translate complex data into actionable marketing insights.

• Exceptional leadership abilities and experience managing a team.

• Excellent communication skills, capable of effectively presenting insights and influencing decision-makers.

• Advance knowledge of data visualization tools (e.g., Tableau, Power BI) and familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot).

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Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.