Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
Mistplay's Ad Operations Manager is a critical front line role that manages and optimizes client performance on the Mistplay platform. The Ad Operations Manager manages the implementation of campaigns, analytics, campaign management and optimization of client performance to meet and exceed client expectations and help Mistplay deliver on the promise of being a core user acquisition partner.
What you'll do at Mistplay:
Set up new clients in campaign management platform;
Manage creatives and campaign structures for games;
Create, edit, activate/deactivate individual campaigns;
Ensure proper tracking of clicks, installs, impressions, and post-install events;
Analyze campaign performance;
Run KPI reviews;
Propose and implement optimizations for underperforming campaigns;
Report on trends in performance across clients;
Highlight upsell opportunities for high performing campaigns to customer success team;
Support Account Managers and Account Executives with data and insights for QBRs;
Triage, investigate and report on campaign behaviour;
Liaise with the analytics team to optimize dashboards and data enablement.
What you'll bring to Mistplay:
3+ years experience in ad operations;
Proven track record optimizing campaign performance;
Excellent analytics skills and advanced excel skills;
Intrinsic performance orientation and a passionate desire to meet performance goals;
Proven track record of collaboration with customer success, account executives or other customer facing teams;
Organization and time management skills;
Self-sufficient high performer who enjoys driving the success of your team;
Experience in the mobile gaming or adtech market a huge plus;
Professional working capabilities in English (Japanese would be great nice-to-have).
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Top Skills
What We Do
Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards. Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities. **Mistplay’s Mission:** To be the best way to play mobile games for everyone, everywhere! **Fun Facts:** The #1 loyalty app for mobile gamers Over 30M+ lifetime installs globally on Android Over 400+ games to discover on the Mistplay app Doubled our employee headcount in 2023 Backed by GrowthCurve Capital as of December 2021 **Business & Company Achievements:** Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023 Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022 Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022 With more to come!