Marketing Performance and Insights Analyst

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
We are seeking an experienced Acquisition Marketing Analyst with a strong background in marketing analytics and martech to join our team. In this role, you will be pivotal in analyzing our acquisition marketing performance, serving as the primary point of contact for marketing stakeholders and partners. Your insights will guide acquisition efficiency, mix, and strategy to optimize performance and customer quality. Additionally, this position will involve close collaboration with customer lifecycle analytics and marketing data science teams to leverage insights across the organization. Your expertise in martech and data-driven strategies will play a key role in enhancing our marketing effectiveness and strategy.
Key Responsibilities:
Marketing Analytics and Martech Integration:

• Leverage advanced analytics tools and martech platforms to gather, analyze, and interpret data related to website traffic, user behavior, conversion rates, and sales performance on both the eCommerce website and Amazon.com.
• Ensure seamless integration of martech solutions such as customer data platforms (CDPs), marketing automation tools, and analytics platforms to drive cohesive marketing strategies.

Performance Tracking and Attribution:

• Monitor key performance indicators (KPIs) including traffic sources, click-through rates, conversion rates, average order value (AOV), and return on ad spend (ROAS) to evaluate the effectiveness of campaigns and initiatives.
• Implement and refine multi-touch attribution models to provide a comprehensive view of marketing performance and customer journey insights.

Digital Acquisition and Campaign Optimization:

• Develop and execute advanced digital acquisition strategies, utilizing SEO, PPC, social media marketing, email campaigns, affiliate marketing, and other digital channels.
• Optimize campaigns across digital platforms using martech tools for A/B testing, multivariate testing, and audience segmentation to improve ROI and customer engagement.

Competitive Analysis and Market Trends:

• Conduct in-depth competitor analysis and track market trends to identify opportunities for differentiation, product positioning, and promotional strategies on both eCommerce and Amazon platforms.

Reporting and Insights:

• Develop comprehensive dashboards and reports using tools like Tableau, Power BI, or Google Data Studio to communicate actionable insights to stakeholders.
• Provide data-driven recommendations on customer behavior, purchasing patterns, and market dynamics to support strategic decisions.

Cross-Functional Collaboration:

• Collaborate with marketing, product marketing, IT, and other cross-functional teams to align analytics and martech efforts with business objectives.
• Partner with marketing data science teams to implement predictive models and machine learning techniques for audience targeting and personalization.

Innovation and Continuous Learning:

• Stay updated on industry trends, emerging technologies, and martech innovations to continuously improve marketing strategies.
• Experiment with advanced analytics methodologies and martech solutions to drive growth and operational efficiency.

Skills, Experience and Requirements
Education and Experience:

• Bachelor's or Master's degree in Marketing or Business Analytics.
• 3+ years of experience in marketing analytics, martech, or digital marketing roles, with a focus on eCommerce and digital analytics.
• Proficiency in data analysis and visualization tools such as SQL, Python, Tableau, Google Analytics, or Adobe Analytics.

Skills and Qualifications:

• Expertise in martech platforms (e.g., Google Marketing Platform, Adobe Anaytics, Salesforce Marketing Cloud) and eCommerce solutions (e.g., Magento, Shopify, WooCommerce).
• Strong analytical skills, with the ability to interpret complex datasets and derive actionable insights.
• Familiarity with A/B testing, multivariate testing, and statistical analysis methodologies.
• Excellent communication and presentation skills, capable of translating data insights into impactful recommendations.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines effectively.

If you are passionate about harnessing the power of data and technology to transform marketing performance, we would love to hear from you!
Salary Ranges
Compensation: $72,400.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.