Consumer Insight Manager

Posted 2 Days Ago
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Sinópi
Senior level
Marketing Tech • Analytics
The Role
The Account Manager will be responsible for managing key FMCG accounts, driving client impact through purchase panel insights, and building strong relationships with clients. The role involves analyzing shopper data to provide insights and recommendations, managing day-to-day workload, and collaborating with both clients and internal teams to deliver impactful projects.
Summary Generated by Built In

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Kantar’s Worldpanel division is searching for a dynamic, collaborative and experienced Consumer Insight Manager to join our teams. Based in Athens, Greece – this is an incredible opportunity to be a part of our exciting vision for the future!

About the role

Does the idea of working with a large set of information and complex data, using innovative analysis techniques in order to achieve the best solutions for different businesses and for leading global brands in the market attract you?

We’re looking for an experienced and confident candidate, who is able to challenge, influence and shape client briefs – by being collaborative, insightful and passionate about generating insights through shoppers’ data.

This role will be managing and supporting several key accounts of FMCG clients that are currently part of our local Client Service Team’s portfolio.

This position will involve a high level of client interaction and relationship management, as well as designing and delivering impactful projects for a wide range of contacts and business needs. We expect you to be able to drive client impact by enhancing the use of purchase panel insight, influence an audience and collaborate internally and externally to grow and develop successful relationships.

Reasonable Adjustments

Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

Key Outcomes

  • Act as a key point of contact for deliverables & requests of the Clients’ businesses, owning all related client data requests and project briefs.
  • Be responsible for managing your own day-to-day workload in the area of the business you have responsibility for and establishing priorities with the client as needed – we expect you to anticipate client demands and proactively find solutions, rather than just answering requests.
  • Secure the production & interpretation of shopper's data analysis with a focus on finding patterns in the data highlighting key priorities and making recommendations.
  • Build and maintain strong relationships with all main client decision makers/budget holders, developing the application of consumer panel as a solution to answer business questions to ensure a strong influence on client thinking.
  • Understand the client’s organization, and develop opportunities to grow revenue for the team with a focus on widening our network, identifying client issues, and co-creating innovative solutions with our data.
  • Show dedication to both the client and the client service team, demonstrating a professional work ethic and willingness to go the extra mile when required.
  • Have a flexible approach in changing situations and be adaptable in challenging circumstances, continuously striving to achieve a result.

Key Capabilities

  • Proven experience in Client Management and/or Market Research roles (preferably in the FMCG industry) with a consistent track record of building successful relationships with clients.
  • Experience working with shoppers’ data and/or consumer panel data and insights.
  • Full business proficiency in English and proficient to native proficiency in Greek.
  • Possesses strong verbal and visual presentation skills with the ability to articulate in a confident and composed manner insightful and impactful presentations.
  • Experience delivering insight-based consultative projects, providing valuable client insights, and present complex data clearly and incisively.
  • Enjoys actively looking for new and more efficient ways of improving processes, raising standards, reducing errors, and overcoming omissions.
  • all levels across the organization and facilitates discussions constructively.

What our Recruitment Process Looks Like...

  • 1st Stage – Numerical Reasoning Assessment Test
  • 2nd Stage – Screening interview with Talent Acquisition.
  • 3rd Stage – Case Study presentation to Hiring Manager and Senior Colleague.

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Country

Greece

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

The Company
HQ: London
34,629 Employees
On-site Workplace

What We Do

Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

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