Account Lead

Posted 19 Days Ago
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New York, NY
Hybrid
Senior level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech
GumGum is a global technology and media company
The Role
The Account Lead role focuses on managing key client accounts, ensuring satisfaction, identifying growth opportunities, fostering relationships, and collaborating across teams to drive revenue.
Summary Generated by Built In

GumGum is a contextual-first, global digital advertising platform that uses advanced AI  technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data. 

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Account Lead is a critical role within the Customer Success department that owns a named roster of key, preferred accounts (inclusive of agency and brand direct partners), in collaboration with Sales. This role will ensure client satisfaction, drive business growth, and deliver exceptional service that aligns with the company's long-term objectives. The Account Lead will serve as the primary point of contact for these clients, offering tailored solutions to meet their evolving needs while identifying new opportunities to maximize revenue.

Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office

What You'll Achieve

  • Own a Portfolio of Key Accounts
    • Cultivate strategic and long-lasting relationships with GumGum’s key clients
    • Serve as an expert on GumGum’s managed direct, programmatic and data revenue streams, and offer insights and recommendations to clients on how to implement creative marketing strategies across multiple buying channels to help them maximize value against their marketing objectives
    • Identify upselling and cross-selling opportunities within existing accounts to maximize revenue potential
    • Develop strategic account plans for your portfolio, establishing annual objectives and quarterly milestones for you and your counterparts to work towards to achieve client goals and objectives
    • Regularly meet with clients to assess satisfaction levels, identify growth opportunities, and proactively address potential concerns
    • Deliver and lead client business reviews
    • Collaborate with Sales to forecast revenue for key accounts by understanding business/budget cycles, strategic goals, and purchasing plans
  • Lead within Client Solutions
    • Lead, not just manage tasks; think multiple steps ahead to move an account forward
    • Collaborate effectively internally across Sales, Client Strategy, Design and Operations functions to develop and grow existing accounts, address service gaps, ensure high-quality deliverables, and maintain client trust
    • Adhere to and contribute to enhancing standard methodologies within Client Solutions, develop effective customer-specific playbooks and guides, and train and onboard resources onto account as required
    • Develop and implement corrective action plans as needed to resolve service delivery issues or prevent future challenges.

Skills You'll Bring

  • BA/BS degree in Business (Advertising/Marketing) or similar experience
  • 5-7 years of client facing experience required (in the digital media field, preferably in online verticals - Account Management and/or Media Planning)
  • Expertise working in programmatic and omni-channel marketing required
  • Consistent track record of growing accounts by developing a strong relationship with clients, understanding their business objectives, and recommending the best strategies for implementing solutions 
  • Effective time management skills – ability balance competing demands to prioritize and meet deadlines 
  • Excellent presentation and communication skills (written and verbal) and confidence speaking to large groups 
  • Experience in mentorship roles either personally or professionally preferred 
  • Solid experience in Excel/Google Sheets and Powerpoint/Google Slides, and the ability to use large data sets to build insights and strategy recommendations 
  • Familiarity with marketing-related analytics concepts and advertising metrics required 
  • Understanding of Contextual Advertising preferred

What We Offer

At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $93,000 - $111,500 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.

Awards

  • Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
  • 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9
  • Ad Exchanger Programmatic Power Player 2022 and 2021
  • CTO  Hero Award of OTT.X 2023
  • Digiday Media Awards Europe finalist 2022 and 2021
  • Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
  • Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category
  • The Drum Award Digital Advertising: Game-changing Technology for Domino's case study

GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO

Learn more about our DEIB programming at gumgum.com/deib

Follow us on our socials...

Instagram: @gumgum & @dogsofgumgum
LinkedIn: GumGum
Tweet us: @gumgum
Facebook: GumGum

Top Skills

Excel
Google Sheets
Google Slides
PowerPoint

What the Team is Saying

Sindhuja Sridharan
Corie Kupferberg
Daniel Ruelas
Jessica Trujillo
David Duncan
Timothy Calton
Brittany Wallace
Devin Marsicovetere
Erica Wertheim
Matthew Henriquez
Saniya Naphade
Sheena Deans
T’Juana "TJ" Albert
Iris Fu
Phil Schraeder
Corey Gale
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The Company
HQ: Santa Monica, CA
545 Employees
Hybrid Workplace
Year Founded: 2008

What We Do

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

Why Work With Us

At GumGum, we pride ourselves on fostering an inclusive, creative and energetic environment based on our values; Being THOUGHTFUL by understanding different perspectives, having AGILITY by changing direction gracefully while maintaining control, and showing GRIT by bringing energy and perseverance to everything we do.

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GumGum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

GumGum’s hybrid-flexible culture blends collaborative, inspiring in-office experiences with the flexibility for remote work. We value in-person interactions for sparking connection and innovation and see value in both remote and office environments.

Typical time on-site: Flexible
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HQGumGum Santa Monica Headquarters
Mexico
GumGum Amsterdam Office
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GumGum London Office
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GumGum New York Office
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GumGum Sydney Office
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GumGum Japan Office
Learn more

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