Job Description:
The Sales Account Executive generates revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.
The Sales Account Executive generates advertising revenue by:
- Calling on small, medium, and large businesses and agencies and finding new potential clients; to convince them of the merits of working with ABC4 and Nexstar Digital to deliver great results for their advertising investments.
- Implementing strategies to consistently grow revenue and exceed revenue goals.
- Establishing credible relationships within the local business community and develops new accounts.
- Maintaining assigned accounts.
- Prepare and deliver sales presentations to clients.
- Demonstrate the vast options available to clients and how specific advertising tools will help promote their products or services in the most effective way possible.
- Provide clients with information regarding rates for advertising placement in all media.
- Develop advertising schedules and campaigns in accordance with company pricing and policies to meet client needs and expectations.
- Work as part of an energetic team of sales and support professionals.
- Maintain a high level of public relations in all settings and as a representative of the company throughout the communities we serve.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum 4 years experience in media sales.
- Valid driver’s license with an acceptable driving record and reliable transportation
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Excellent communications skills including writing and presenting proposals.
- Experience with MS Outlook including Word, Excel, Power Point and Teams.
- Proficiency with computing machines and general office equipment
Physical Demands & Work Environment:
Must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups at their place of business, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors occasionally in all weather conditions, and work indoors in environmentally controlled conditions.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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