We’re a results focused, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our platform helps you grow smarter.
Earlier this year, Unbounce, a leading landing page creation and conversion optimization platform, merged with Insightly, a CRM and marketing automation platform.We’re beginning to move toward a unified brand, making it an exciting time to join and help shape our product strategy. In the meantime, you’ll get to know two powerful tools that simplify how marketing and sales teams collaborate.
Our team's technical expertise and creativity work together to drive our mission forward every day. We strive to be a workplace of inspired minds by fostering an environment where innovative thinking is encouraged, and where everyone is given the opportunity to grow and contribute to the achievement of their goals. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!
About the role:
The Principal Account Executive is responsible for driving new customer acquisition and growth revenue from mid-size and large digital marketing agencies across North America. Acting as a sales champion for Unbounce landing page solutions and LeadsRx attribution solutions, this role focuses on building strategic relationships, delivering cutting-edge conversion optimization and attribution solutions, and driving measurable growth for agency clients.
Why Join Us? At Unbounce (landing page solution) and LeadsRx (marketing attribution solution), we’re passionate about empowering marketers to succeed with innovative tools and solutions. Join a dynamic, supportive team committed to growth, collaboration, and delivering exceptional value to our clients.
What you'll be doing:
- Market Development: Collaborate with marketing, product to design and implement an effective sales strategy tailored for marketing agencies, promoting a combined solution.
- Revenue Generation: Meet or exceed quarterly and annual revenue targets by securing new business and expanding existing accounts.
- Customer Acquisition: Identify, engage, and onboard new mid-size and large digital marketing agency clients, positioning Unbounce and LeadsRx solutions as key drivers of their success.
- Account Growth: Build and nurture relationships with current clients to upsell and cross-sell products, driving increased adoption and account revenue growth.
- Pipeline Development: Develop and maintain a robust sales pipeline of qualified prospects, ensuring consistent progress toward achieving sales goals.
- Customer Engagement: Foster strong relationships with key decision-makers and stakeholders within agencies to enhance satisfaction, loyalty, and retention.
- Collaboration and Reporting: Partner with internal teams to ensure seamless implementation of solutions, client success, and the delivery of accurate sales forecasts.
- VOC: Help refine our strategic messaging to prospects for these 2 solutions, and bring customer feedback to our marketing and product teams to continually improve our value proposition.
Objectives and Measurements (6-12 Months):
- Market Development:
- Collaborate with Product Marketing to develop ICP & test a tailored value proposition for a combined solution.
- Measurement: Conduct market research & develop messaging, identify prospect targeting profile to support Marketing & SDR lead generation.
- Revenue Generation:
- Achieve or exceed quarterly and annual revenue targets.
- Measurement: Revenue performance tracked against quotas.
- Customer Acquisition:
- Secure a defined number of new mid-size and large digital marketing agency clients.
- Measurement: Number of new customers added within the specified timeframe.
- Account Growth:
- Increase account revenue by upselling and cross-selling Unbounce and LeadsRx solutions.
- Measurement: Percentage growth in account revenue and product adoption rates.
- Pipeline Development:
- Build and maintain a robust sales pipeline with qualified prospects.
- Measurement: Pipeline volume and lead-to-customer conversion rates.
- Customer Engagement:
- Strengthen strategic client relationships, driving satisfaction and retention.
- Measurement: Client feedback scores and retention metrics.
- Collaboration and Reporting:
- Deliver accurate sales forecasts and collaborate effectively with internal teams.
- Measurement: Timeliness and accuracy of forecasts and collaboration metrics.
A little about you:
- 5-7+ years of proven experience in sales or sales management, preferably within the SaaS or digital marketing industry.
- Proven history of achieving revenue targets in a complex multiproduct sales environment
- Strong understanding of digital marketing practices, including conversion optimization and marketing attribution.
- Experience selling to or working within the Marketing Agency industry.
- Deep understanding of common selling methodologies (i.e. MEDDICC, Challenger Selling, Solution Selling, SPIN) and proven ability to manage a complex sales process
- Excellent communication and relationship-building skills.
- Ability to work independently and collaboratively in a remote environment.
- Results-driven mindset with a focus on achieving measurable outcomes.
What’s in it for you:
💵 Compensation range
- $173,087 - $224,815 CAD
The listed compensation is a combination of base salary and variable pay
🤝 Flexibility and Time Off
- Flexible Time Off Policy - We encourage a minimum of 4 weeks per year!
- Remote First Team
- Flexible Hours
- Work From Anywhere Program
🩺 Health and Wellness
- Health Insurance
- Employee Assistance Program (EAP)
- Quarterly Company Wide Recharge Days
- End of Year Company Wide Holiday Closure
- Maternity & Parental Leave Program
- $2000 Lifestyle Spending Account (LSA)
🌱Growth & Future
- RRSP, 401(K), WWK Pension Personal Contributions
*Not employer matched - Volunteer Day
- Team Building Budget
- Referral Program ($1000)
- Annual Bonus Program
- Anniversary Milestone LSA Top Up
- Birthday Day Off
- Professional Development Budget
🌟And more perks!
Share our values:
- Customer First
- Bias for Action
- High Velocity Decision Making
- Value Individuality
- Results Focused
We Value Individuality!
At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We’re bolder and more brilliant together.
We’re dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.
We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement.
If you require any accommodations or support during the recruitment process, please email us at [email protected].
