This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.
Key Responsibilities:
- Sales & Revenue Generation: Build and grow revenue by contacting existing clients and pursuing new prospects.
- Advertising Strategies: Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.
- Client Relationships: Establish strong, long-lasting relationships with the local business community.
- Sales Presentations & Negotiations: Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.
- Ad Development & Placement: Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content.
Requirements & Skills:
- Education: A bachelor’s degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
- Experience: Prior experience in sales, preferably in advertising, is often beneficial.
- Technical Proficiency: Comfortable using computer software like Microsoft Word and Excel.
- Driver's License: A valid driver's license with an acceptable driving record.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
