Account Executive, Data Activation
Resonate is transforming the marketing and advertising industry with cutting-edge technology that unifies real-time survey data, consumer insights, and online behavioral data, all in one powerful platform. We help brands and agencies identify, understand, and engage highly targeted audiences like never before.
We are seeking an Account Executive, Data Activation to help grow our data-driven business. This role focuses on driving revenue by leveraging digital, programmatic, social, and other media spending against Resonate’s audience segments. You will manage relationships with agency trading teams, collaborate closely with our Agency Sales team, and help clients maximize the impact of Resonate’s data solutions.
The ideal candidate has 3 years of experience in digital advertising, programmatic media, or data sales, with a strong understanding of how agencies and platforms buy data. You will serve as a trusted partner to guide clients on who, where, and how to reach the right audience while focusing on revenue growth and outstanding client support.
Key Responsibilities
- Manage and grow data revenue from existing agency and platform clients.
- Achieve quarterly and annual revenue targets and contribute to overall company growth.
- Build and maintain strong relationships with agency trading desks and media investment teams.
- Educate clients on Resonate’s data solutions and best practices to drive adoption and maximize data usage.
- Support clients in defining key performance metrics and optimizing their data strategies.
- Work closely with internal teams, including Sales, Data Activation, Product, and Professional Services, to ensure seamless execution and client success.
- Stay informed on programmatic trends, emerging data technologies, and new marketplace opportunities.
Qualifications and Experience
- 3 years of experience in digital advertising, programmatic media, or data sales.
- Bachelor’s degree preferred.
- Track record of meeting or exceeding sales targets, with experience managing a pipeline.
- Experience working with agency trading desks, DSPs, or other ad tech platforms is a plus.
- Strong consultative sales skills with the ability to communicate ROI and value propositions effectively.
What Makes You a Great Fit
- Entrepreneurial mindset with a passion for problem-solving.
- Strong communication skills and ability to build relationships at all levels.
- Adaptable and eager to learn in a fast-paced environment.
- Ability to think strategically while executing tactically.
- Excited about data and its impact on digital marketing.
- A team player who thrives in a collaborative environment.
Benefits
Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that’s changing the industry!
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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