It’s an exciting time to be in marketing. Emerging technologies and evolving consumer expectations are transforming how brands connect with audiences. Today’s consumers are more informed, empowered, and privacy-conscious than ever.
Resonate is at the forefront of this shift, delivering AI-powered marketing data and identity solutions that help organizations uncover deeper insights and drive smarter strategies. By making data more powerful, accessible, and actionable, we enable our clients to stay ahead in a dynamic landscape.
Our mission is simple: empower companies to unlock rich insights and optimize engagement. Backed by passionate leaders, innovative engineers, and a driven sales team, Resonate is redefining what marketing intelligence can achieve.
Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that reveal their underlying values, beliefs, and motivations. If you have been in the AdTech or MarTech industry and are looking for the opportunity to transform an industry, look no further than Resonate.
We are seeking an Account Executive, Data Activation to help grow our data-driven business. This role focuses on driving revenue by leveraging digital, programmatic, social, and other media spending against Resonate’s audience segments. You will manage relationships with agency trading teams, collaborate closely with our Agency Sales team, and help clients maximize the impact of Resonate’s data solutions.
The ideal candidate has 3 years of experience in digital advertising, programmatic media, or data sales, with a strong understanding of how agencies and platforms buy data. You will serve as a trusted partner to guide clients on who, where, and how to reach the right audience while focusing on revenue growth and outstanding client support.
Key Responsibilities
- Manage and grow data revenue from existing agency and platform clients.
- Achieve quarterly and annual revenue targets and contribute to overall company growth.
- Build and maintain strong relationships with agency trading desks and media investment teams.
- Educate clients on Resonate’s data solutions and best practices to drive adoption and maximize data usage.
- Support clients in defining key performance metrics and optimizing their data strategies.
- Work closely with internal teams, including Sales, Data Activation, Product, and Professional Services, to ensure seamless execution and client success.
- Stay informed on programmatic trends, emerging data technologies, and new marketplace opportunities.
Qualifications and Experience
- 3 years of experience in digital advertising, programmatic media, or data sales.
- Bachelor’s degree preferred.
- Track record of meeting or exceeding sales targets, with experience managing a pipeline.
- Experience working with agency trading desks, DSPs, or other ad tech platforms is a plus.
- Strong consultative sales skills with the ability to communicate ROI and value propositions effectively.
What Makes You a Great Fit
- Entrepreneurial mindset with a passion for problem-solving.
- Strong communication skills and ability to build relationships at all levels.
- Adaptable and eager to learn in a fast-paced environment.
- Ability to think strategically while executing tactically.
- Excited about data and its impact on digital marketing.
- A team player who thrives in a collaborative environment.
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Top Skills
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
