Resonate is disrupting the marketing and advertising landscape with cutting-edge technology that brings together real-time survey data and insights on over 230 million consumers and online behavioral data all in one platform. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences through our partnerships with the
The Account Executive, Data Activation is responsible for driving revenue from both existing customers and prospects by leveraging digital, programmatic, social, and other media spending against Resonate’s segments. They manage ongoing relationships with agency trading teams and oversee media activation revenue for their clients. This role is accountable for the growth of our data business revenue. The ideal candidate will have a strong understanding of the agency data buying ecosystem and the data marketplace, acting as a trusted partner to guide clients on who, where, and how to reach the right audience. You will collaborate closely with our Agency Sales team and Data Product Activation team, serving as a subject matter expert for the core Agency sales organization. The primary focus of this role is revenue growth and delivering exceptional support to our agency and media buying clients.
Key Responsibilities
- Drive data revenue from our existing client relationships. Achieve quarterly/annual revenue targets and revenue retention
- Be the Resonate expert in managing partnerships with our agency trading desk clients and platforms and build relationships at all levels.
- Present Resonate solutions and best practices to programmatic buyers and investment teams to generate new business across the agency roster of clients.
- Establish ambitious growth plans for all existing clients within your assigned territory.
- Work with clients to define critical goals, key performance indicators, and aid the client in achieving their goals
- Position Resonate syndicated and custom data solutions through strategic value-based selling, business case definition, ROI analysis, and analyst data
- Develop and test optimization strategies with clients and identify approaches to maximize data usage, performance, and revenue.
- Strategic account development, establishing and building up C-level contacts, identifying and developing opportunities
- Work with all internal support teams and appropriate client resources such as Data Activation Product, Sales Engineers, Professional Services, Executives, Partners etc. Advocate channel partner needs and issues cross-departmentally
- Stay up to date on the latest programmatic trends and technologies to identify new opportunities and use cases for Resonate assets.
Qualifications & Experience Requirements
- 6-8+ years of sales experience required, preferably a mix of SaaS platform sales, syndicated and custom data sales, and marketplace partners with a proven track record in working with agencies and platforms.
- Bachelor’s Degree preferred
- Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success
- Ability to grow and renew current client accounts is required
- Proven consultative sales solution skills, including the ability to articulate a clear, concise return on investment value statement
- Experience in selling data solutions through channel partners is an advantage
Personal Success Characteristics that will bring you success in this role include:
- Hustle and desire to win
- Strong communication skills and comfortable interacting and building relationships at all levels within an organization
- Collaborative working methods, inclusive of other professionals outside of direct team
- Strong executive presence, analytical with strong business acumen
- Flexible personality, able to adapt to surroundings
- Experience articulating ROI for clients through the sales process by developing win-win solutions
- Have endless curiosity about clients’ data and business challenges and possess the problem-solving skills to help them find solutions
- Have a passionate belief that software and good data analytics are game changers for a client’s business
- Able to work under pressure and deadlines
- Learn fast, apply what you’ve learned, and build on it methodically to master new skills and insights quickly
- Desire to have fun everyday with your team and your clients
Benefits
Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that’s changing the industry!
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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