Account-Based Marketing Manager

Productboard is seeking an Account Based Marketing Manager (ABM) to penetrate and grow strategic and named accounts for the enterprise. 

Working with cross-functional stakeholders, this marketer will operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard’s highest-value target accounts. 

On a typical day, you will….

• Build and execute a modern ABX program that creates personalized buying experiences for Productboard’s most strategic customers and prospects.
• Partner with marketing, BDR, and sales teams to develop programs and playbooks that drive demand in key accounts; influencing, engaging, and multithreading target audiences and personas. 
• Own all elements of our ABX programming including: account strategy, goal setting, list management, campaign plans and collateral, program documentation, experimentation, follow-up, and reporting. 
• Collaborate with stakeholders in operations and growth to stand up program workflows and craft compelling offers, leveraging our tech stack to support personalization.
• Conduct account research, both with internal teams (AEs, CSMs, etc.) as well as external data sources, aligning account content strategies to Productboard’s use cases, and leveraging the relevant messaging and positioning frameworks.
• Drive pipeline and increase funnel velocity for key accounts; analyze performance and use benchmarking to guide ABM campaign decisioning and optimization opportunities.

About you

• 5+ years of marketing experience in B2B SaaS.
• Excellent verbal and written communication skills.
• Experience with Marketo, 6Sense, Qualified, and Salesforce strongly preferred.
• Demonstrated experience building ABX programs at scale, and implementing a modern enterprise marketing playbook.
• A program manager with hands-on experience running campaigns and programs that directly contributed to pipeline growth.
• Tactical experience includes: list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail / gifting, and social network targeting.
• An analytical problem-solver who makes decisions informed by data. Experience using analytics to draw insights to continually optimize campaigns and maximize growth.
• Curious and innovative with a “test and learn” mentality and a hunger to drive growth, while remaining adaptable and flexible when aligning programming to business decisions.
• Action-oriented, with a love for working in the trenches with sales and go-to-market stakeholders to deliver outstanding business results.

Why You'll Love Working Here:

• Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
• Opportunity to impact the trajectory of a high-growth product organization.
• Collaborative, team-oriented culture with smart, innovative colleagues.
• Competitive salary and benefits, including stock options.

You can look forward to the following benefits:

• Competitive compensation, stock options, company 401k
• A budget for your professional development and ongoing learning
• Flexible PTO and paid sick days
• Life insurance and disability coverage
• Carrot Fertility Benefits
• 1 Volunteer Day per year for you to help causes close to your heart
• 8 weeks of Paternity leave and 12 weeks of Maternity leave
• Mental Wellness Program to support your well-being and self-care
• Company contribution to gym and wellness memberships
• Commuter benefits
• Company contribution and access to best-in-class health benefits and your own Soulmio membership

About Productboard

Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.

That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,500 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.

• Join at the golden startup age — established stability with large space for innovation and individual impact
• You’ll enjoy an exciting team atmosphere, building a whole new category of software
• You can help change the way that products are built all over the world
• We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
• We are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures.

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.

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