Account Based Marketing Manager

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support needed to succeed.

As the Account-Based Marketing (ABM) Manager you will be responsible for developing, executing, and optimizing our ABM strategy to target high-value accounts and drive revenue growth. You will work closely with the enterprise sales team (both restaurants and hotels) to ensure alignment and alliance between marketing and sales efforts and developing cross-channel acquisition strategies for our target accounts. The ideal candidate has at least 6 years of experience in account-based marketing and a proven track record of working closely with sales teams, using 360-degree feedback to refine strategies and get results.

In this role, you will:

• Develop and Implement ABM Strategies: Create and implement ABM strategies that align with company goals, focusing on driving engagement and conversions within target accounts.

• Collaboration with Sales Teams: Work closely with sales teams to develop and manage account lists, account-specific marketing plans, ensuring alignment on goals, messaging, and tactics. Maintain a constant feedback loop to refine strategies based on real-time insights and performance data.

• Campaign Management: Design, implement, and optimize multi-channel ABM campaigns across digital, email, social media, events, and other channels to engage target accounts effectively.

• Data-Driven Insights: Analyze campaign performance and account engagement data to provide actionable insights to both marketing and sales teams. Use these insights to adjust strategies and tactics to improve return on investment and effectiveness.

• Content Development: Collaborate with content creators to develop personalized content and messaging that resonates with specific accounts and personas within those accounts.

• Sales Cadence: Plan, manage and support sales cadence across all ABM programs in collaboration with sales; including tailored email sequence, content and collateral to support ABM

• Measurement and Reporting: Define key performance indicators for ABM programs and provide regular reporting on campaign performance, engagement levels, and contribution to pipeline and revenue.

• Lead Nurturing: Develop and implement lead nurturing strategies that move target accounts through the marketing and sales funnel, working closely with sales to ensure seamless handoff and follow-up.

• Market and Competitor Analysis: Conduct regular analysis of market trends, competitor activities, and customer behavior to refine ABM strategies and maintain a competitive edge.

• Technology and Tools: Use marketing automation platforms, CRM systems, and ABM tools to manage and measure campaigns, ensuring effective targeting and tracking of metrics.

Please apply if:

• Minimum of 6 years of experience in account-based marketing or a similar role.

• Bachelor's degree (or equivalent experience) in Marketing, Business, or a related field; MBA is a plus.

• Proven experience working closely with sales teams to align marketing strategies and drive revenue growth.

• Strong understanding of ABM principles, tactics, and standard methodologies.

• Excellent analytical skills with the ability to interpret data and provide actionable insights.

• Experience with marketing automation tools (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and ABM platforms (e.g., Rollworks, Demandbase, Terminus, 6Sense, Clearbit).

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

• Experience in content development and campaign management for B2B audiences.

Benefits:

• Paid Time Off - 20 days a year

• Birthday/celebration PTO - 1 day

• Annual company weeks off

• Flexible sick time off

• Paid volunteer time

• Parental Leave Benefits

• Dental & Vision Insurance

• Life & Disability Insurance

• Group RRSP and DPSP

• Major Medical Insurance (dependent care options)

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $105,000 - $110,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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