2024 Integrated Marketing Operations (IMO) Summer Internship

Posted 23 Days Ago
Be an Early Applicant
Plano, TX
Internship
Automotive
The Role
The internship focuses on supporting marketing strategies, consumer engagement, and cross-functional coordination, while developing industry knowledge and professional skills.
Summary Generated by Built In

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to Dream. Do. Grow. with us.

Who we are:

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for diverse, talented team members who want to grow and start their impossible with us.

About the program:

The Toyota Integrated Marketing Operations (IMO) Internship is a 3-month* program for college students with a graduation date of May 2025 or later.

* Opportunity to extend to 6-months exists if both parties are aligned

This Internship will be an integral part of Toyota’s Integrated Marketing Operations (IMO)  team’s success through forward-thinking anticipation of future trends.  Based on consumer data and consumer behavioral habits, we will find areas of opportunity for the company to act and strengthen our connection with the consumer. Your role as an Intern will support our vision to create a strong bond between the brand and the consumer.   

What you’ll gain:

Toyota’s Integrated Marketing Operations department is looking for a passionate and highly-motivated Intern. The skills you acquire will be invaluable for your career.

Through your experience at Toyota, you will:

  • Gain new experience related to your major
  • Practice what you learn in class through hands-on applications
  • Get a better grasp of your goals and interests
  • Network with professionals in your field of interest
  • Develop a confident, professional image
  • Position yourself for a potential professional role with Toyota after graduation

What you’ll be doing:

  • Support and communicate vision, marketing strategies and campaigns to grow consumer audiences
  • Develop positioning recommendations and strategic plans for consumer engagement
  • Review proposals and recommendations from stakeholders for strategic accuracy
  • Coordinate with cross-functional teams including Media, Engagement, Corporate Communications, Social Innovation, Consumer Insights, Product Planning, Digital, and Retail Transformation to ensure integrated solutions and alignment
  • Leverage customer segment expertise to ensure brand messages resonate with target audiences
  • Maintain cutting-edge cultural knowledge and able to identify trends and insights within pop culture, verge culture, digital and media landscape
  • Analyze multicultural metrics, understand the story behind the metrics and translate the data into a compelling story for the department, business partners, and stakeholders

Belonging at Toyota

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members’ efforts to dream, do and grow without questioning that they belong. As a company that has been one of DiversityInc’s Top 50 Companies for Diversity and a member of The Billion Dollar Roundtable supporting minority and woman-owned suppliers for over 10 years, we are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. 

 

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question or need assistance with your application? Please send an email to [email protected].

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The Company
HQ: Plano, TX
15,205 Employees
On-site Workplace
Year Founded: 1957

What We Do

At Toyota, we work hard to create some of the highest quality vehicles on the road. But there is more to our story. We’re also finding innovative ways to advance society with cutting edge technology, and our commitment to creating a positive impact on people, local communities, and the environment.

We believe that when good ideas are shared, great things can happen. So every day we work to apply our know-how in ways that benefit others. And by sharing our principles and practices with our community, we drive towards a better world. To learn more about our job opportunities, join our talent network: http://adtrk.tw/FjHY

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